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SECTOR GUIDE SPRING/SUMMER 2012 57 ZAPF
New to the my little Baby born range is my little Baby born Boy Potty Training Time, who needs to learn how to wee on his potty. When you give him his bottle he will drink and make sucking sounds and when he wants his potty he will call ‘Mama’. If he isn’t taken to the potty in time he will wee in his nappy and cry. If he is taken to the potty in time he will wee in his potty and laugh. The doll will be supported by TV advertising and is suitable for children aged three and up.
New accessories being added to the Baby
born range include the sweet Baby born Baby Carrier and the contemporary new Baby born Sporty Jogger. The accessories are suitable for children aged three and over. My first Baby Annabell will also see a
refresh. Joining the accessories range is the Baby Annabell Highchair, suitable for children ages three plus. The foldable highchair has a padded seat and feeding tray with signature sheep design fabric (£15.99).
WHAM-O EUROPE
Wham-O owns some of the world’s most well- known and iconic brands including Frisbee, Slip ‘N Slide, Hula Hoop, Hacky Sack and Boogie Board. The full range of Wham-O iconic heritage brands will be available in UK and Europe. The Wham-O Europe summer range will be
available at retail in February 2012. The Original Frisbee, launched by Wham-O in 1958, is now a household name the world over. Frisbee has a diverse product range available in the market across a range of price points.
The one and only Hula Hoop, also launched
by Wham-O in 1958, has become one of the most famous outdoor toys. With Wham-O’s complete range of Hula Hoops and games, there is no reason not to stock the original Hula Hoop. An assorted range is available with prices ranging from around £1.99 to £14.99.
MECCANO
The new entry level Easy Toolbox in Meccano’s Construction range is designed to introduce children and parents to Meccano. It is a four in one kit, which transforms into a dumper truck, digger, trailer and a tractor. The Easy Toolbox will retail at around £17.99
features brightly coloured, flexible pieces and detailed manuals. Meccano’s handy storage case is as a firm favourite with mums, keeping all pieces in one place. Meccano’s new Construction Advanced
Toolbox provides the next step up in model making, complete with flexible components in vibrant colours that can make even more model combinations. Suitable for children aged five and up, the Advanced Toolbox is packed with parts to create more than six different vehicles, including a racing car, quad bike and airplane and is £22.99.
Build & Play is back with new models for
children five and up. Big stick-on eyes turn vehicles into characters – thee’s a tricycle, Formula 1 car or forklift, all of which transform into two separate models for £9.99. The war continues in Meccano’s Space Chaos.
The Dark Pirates and Silver force, have both
recruited new elite spaceships known as Corvettes, each armed with missile launchers. Space Chaos invites children aged seven and up to enter a futuristic world to build spaceships. Each pack comes with a set of trading cards, which show the unique powers of each spacecraft. The two in one kits are made up of flexible metal parts and come with the necessary tools and instruction manuals. The Corvette Assortment is set to retail at £16.99. New to Meccano’s menacing Turbo model
vehicles (£7.99) is an entry-level collection of racing vehicles for children over seven. Also coming in spring/summer is Meccano’s
Turbo Evolution Red and Blue racing cars, each featuring ‘pull back and go’ racing technology. Turbo Evolution models include stickers, tools and instructions for assembly. Suitable for children aged 7+, £24.99.
Last but not least, Multi Models introduces the new two Model Assortment with a new racing car or crane. Priced at £7.99, each set contains 60 complex parts allowing the assembler to create two different models.
NOVEMBER 2011
The bouncing Superball was invented by chemist Norman Stingley in 1964. It is made from a secret compound of materials known as Zectron, which is vulcanised at 165C and 80 atmospheres of pressure. The Superball (£1.99) has sold over 170,000 balls every day since launch.
The original footbag, the Hacky Sack
invented a new sport. Invented by Mike Marshall, now a member of the footbag hall of fame, Hacky Sack is another iconic Wham-O brand retailing at around £2.99 Invented in 1961, the Slip N Slide is the original water slide. Celebrating its 50th birthday this year, Slip N Slide now offers an enormous range of sports, games and feature slides for all age levels and at every price point. A full collection is available priced from £7.99 up to £34.99.
01869 324956. 020 8568 6398 0845 0533 333
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