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SECTOR GUIDE SPRING/SUMMER 2012 59 MAPS TOYS 01483 776 006 GOLDEN BEAR 01952 608308
Maps Toys will continue to expand some of its existing ranges at the beginning of 2012. The Be Amazing Toy collection will be extended with the launch of the Geyser Rocket Car, which harnesses the chemical reaction between Mentos and soda drink to power a car that travels over 200 feet. The Marshmallow Fun Factory includes a range of toy shooters that fire real marshmallows. The Bow and Mallow is joined by the Classic Bow and Mallow. The classic version fires large
WORLDS APART
marshmallows up to 30 feet and the Bow and Mallow uses small marshmallows for rapid fire. Maps Toys will also continue its
collaboration with American toy company Aeromax Toys. The Firepower Super Soaking Fire Hose with Backpack from Aeromax has a pump action hose with two settings, so wannabe firefighters can shoot water over 30 feet. Expect a competitive price point for the summer toy. The Aeromax spring/summer range also includes a raft of soon-to-be announced toys.
0800 389 591
Golden Bear is introducing new spring/summer 2012 lines to its pre- school ranges.
Spring sees Joey JCB decorated in the colours of the Union Jack Flag in support of Help the Heroes. The special edition Joey will only be available in 2012 and will be celebrating the nation’s pride for the Queen’s Diamond Jubilee and other events taking place in the UK. From each purchase of Union Jack
Joey, Golden Bear and JCB will make a donation of 70p to the charity.
Joey comes with his five famous
phrases and flashing lights. New products are also due in the Ben and Holly’s Little Kingdom range. The Swing and Slide Play-set brings elements of the programme into reality. In the design of a magic tree the play- set has key features, with a wise old owl perched on top that sways from side to side. The set includes Princess Holly who can play on the slide or sit on the swing; with a wave of the magic wand watch as the swing moves. There is also a hiding place in the tree trunk.
MARBEL 01208 873123
2012 will see
Worlds Apart will be launching two new collections in the spring: Nerf and Moshi Monsters.
The Pop Up Nerf range features the Nerf Single Blockade, Double Blockade and Pop Up Combat Shelter. Perfect for kids to extend the play and fun with their existing Nerf Guns, the Blockade structures encourage active play. Suitable from six years plus, the Blockades allow children to hide while reloading their Nerf gun or duck behind them away from their opponents’ fire. Both the single and double Blockade’s include an ammunition pocket and rods, holes to aim through and each one features ground pegs to create a dynamic garden assault course. The Nerf Pop Up Combat Shelter includes three targets for children to practice their aim and also comes with the Combat Shelter ammunition pocket and rods.
The hugely popular Moshi Monsters,
will now be featuring on the Worlds Apart Tween ReadyBed and Flip Out Sofa. The new Tween ReadyBed is an all- in-one package including inflatable mattress and cover that can be clipped up to form a seat.
The new Flip Out Sofa, with the same design, can be used as a comfortable inflatable seat and it also unfolds and opens out into a lounger too. It’s designed to be quick and easy to inflate and deflate, making it easy to store away too. Both the new ReadyBed and Flip Out Sofa have soft covers that can be removed and washed making them simple for parents to keep clean. Both come with a secret code to unlock Moshi items online. Worlds Apart will support both the new Nerf and Moshi Monster collections with significant PR and marketing activity.
Marbel take on the exclusive distribution rights for the PHLAT Ball. The sports toy transforms from a disc into a ball when thrown. It’s a whole new way to play: throw a disc, catch a ball. A three to ten second time delay
feature inside provides an element of surprise as players won’t know when the disc shape will transform. Product texture and materials differ depending on the range and bright colour variations add to its kinetic appeal. The Glow FX version glows in the dark. Other products in the Phlat Ball range include the Phlat Ball Jnr, which is especially designed for smaller hands, and the TDK Phlat Ball, which has an adjustable time delay knob that lets you vary how long it remains as a disc with full delay, variable delay and no delay settings. The fun feature is especially designed for tricksters who want to reset
the
time delay to fool an adversary.
The Phlat Ball XT range has three
variations: The Phlat Ball XT Soft Touch, which also floats on water; the Phlat Ball XT E-Z Grip fabric provides a textured surface for active play and the Phlat Ball XT has a rainbow design. The Phlat Ball V2 is the latest addition to the collection and has see-through air vents and a slightly adjusted disc shape: there are added curves which, when combined with the air vents, result in a better flight.
Phlat Ball is the winner of a Parents’ Choice Gold Award.
NOVEMBER 2011
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