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q CLIMBING THE CONSUMER COMPLAINT LADDER


Complaining isn’t fun. Sometimes it works and sometimes it doesn’t, requiring more serious steps to be taken. Obviously, the best thing you can do is to shop carefully, avoid problems, and eliminate the task of righting the wrong. However, if you do end up with unsatisfactory products or services, you have a responsibility, as well as a right, to complain. If you don’t complain, you do no one a favor—you merely make more room in the marketplace for poor products and shoddy service.


Before you complain, make sure you have a legitimate complaint and not a problem that you caused yourself. Next, decide what’s wrong and exactly how you want it corrected: do you want a new product? the product fixed at no charge? your money back? (The warranty you were given by the company will affect your choices in this regard to some extent.) Choose a solution that’s fair and reasonable. Finally, decide how best to start the complaint process: in person, by phone, or by mail.


STEP 1: In resolving any complaint:


• Identify yourself and explain your problem clearly, concisely and politely.


• Have receipts, warranties and all other pertinent documents on hand.


• If sending a complaint letter, keep a copy of the letter, consider sending it by registered mail for proof that it was received, and state a date by which you would like a reply so you know if the company is ignoring you.


• Record the name and title of everyone you talk with when you complain in person or over the phone.


• Give the person hearing your complaint a fair chance to respond. • Stand firm—don’t accept a solution you feel is inadequate. • If you don’t get any satisfaction from the people you’ve spoken to or written to, consider going higher up in the company—all the way to the president, if necessary!


• If you have to send more than one letter to an out-of-state company, consider sending a copy to the Consumer Division of the Attorney General’s Office in that state.


• Promptly confirm any agreement by letter. Insist that all promises be put in writing.


On Your Own, 2008 Edition 63


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