NSTA and the ‘Go Yellow, Go Green’ Campaign Making a difference in the community, for the environment
Te National School Transportation Association’s (NSTA) “Go
Yellow, Go Green” national campaign was created to promote the greater use of school buses as a viable response to air pol- lution and excessive fuel usage. By replacing an average of 36 personal vehicles on each trip to and from school, one school bus can significantly reduce total carbon emissions and fuel us- age. In addition, the campaign encourages cleaner operation of school buses through idle-reduction, retrofits, and replacements. Go Yellow, Go Green also encourages community involvement
by providing leadership in promoting green initiatives. Examples include working with environmental organizations, helping schools reduce personal vehicle use, providing press releases or interviews on green efforts, and encouraging companies to go green by sharing experiences. In 2008, NSTA created an award on the campaign’s behalf
to recognize a leader in the school bus industry who has dem- onstrated initiative and commitment in pursuing positive responses to growing environmental concerns. A single award is presented annually to the NSTA member company that, through corporate practice and industry leadership, best demonstrates the principles of NSTA’s Go Yellow, Go Green campaign. Te 2011
The brother-sister team of Ron and Rochelle Bast (seated) oversee Riteway Bus’ envrionmental sustainability program. Also pictured are Ron’s children Wendy Siedlecki and R.J. Bast.
recipient, Riteway Bus Service Inc., sets the standard for environ- mental initiatives, both within the company and out in their communities.
7 North Street
Outsourcing Pupil Transportation Makes Sense for School Districts Setting the Standard for Safety
SAFETY
W H Y A T L A N T I C E X P R E S S ? SAVINGS
Staten Island, NY 10302
www.atlanticexpress.com
email:
busdev@atlanticexpress.com 1-800-336-3886 ext. 8073
Pupil Transportation is a complex business that includes many aspects such as routing, vehicle maintenance, school bell time management, capital investment, operator training and many other specialties. But when you get right down to it, the two most important reasons school districts and private school systems outsource their student transportation are safety and savings. By far, according to independent research, the safest way for children to get to and from school is on yellow school buses. It’s safer than walking, riding a bike, public transportation, taxis and even being dropped off and picked up by a parent. Independent research also tells us that outsourcing can save school districts 10% or more in their transportation costs.
EXPERIENCE
Our fleets have access to and can be equipped with GreenRoadTM
, a
high tech personalized electronic driving coach system combined with GPS that provides feedback to help measure, improve and sustain safe and fuel-efficient driving decisions. Drivers and management are provided web-based performance reports and analysis that empower drivers to reduce crashes, improve fuel economy and reduce costs.
By analyzing your current routes, bus times and capacities, mainte- nance schedules and other important operational aspects, Atlantic Express can create efficient systems and transportation solutions that will save your school district money. By paying a fixed annual price for your student transportation needs, there are never any budget short- falls or unexpected costs.
30 School Transportation News Magazine November 2011
Atlantic Express is one of the largest providers of school bus transporta- tion in North America with over 40 years of experience. Our reputation for unmatched standards in safety, quality and reliability make Atlantic Express the transportation provider of choice for some of the nation’s largest and most complex school districts, as well as small school dis- tricts and private schools.
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