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CONTENTS


FROM THE EDITOR Shoe Fitting


S


taff training should be at the top of everyone's list 'to do' at the moment, so I urge you to consider enrolling your staff on the next Society of Shoe Fitters course, which starts on October 1st.


Not only is it tax-deductable (employers can look generous and forward thinking, but actually get their money back), with so much competition it is vital that small shops offer the X factor in service and the Society of Shoe Fitters can provide just the right training to help. They have an exciting year ahead, as the Student of the Year will


be awarded in February at the new Footwear Industry Awards dinner which is shaping up to be an amazing event, and they have two new 5 month courses starting March 2st and September 1st straight after MODA. On top of that the SSF are in the last stages of creating a course for


Podiatrists, giving them much more industry knowledge and students and members will be able to buy the new Infant fitting gauge. “Supporting our members and Associate members is the most important thing for our organisation. Members will shortly receive two showcards aimed at the public regarding their service and fitting as well as increased web support, so their small annual membership fee (less than £1 a week) is exceptional value,” says Laura West, SSF Secretary. “So, why don't more staff qualify as members?” I asked Laura. “Good question,” she replied. “There are some good shop staff providing a fitting service that do not bother to qualify - which is a bit like golfers or sailors - if they had taken lessons they would be great golfers and sailors. Those who really know their stuff can take our Entrance Exam to fast track into the SSF - so it has to be complacence for many. Now that the public are being given what they perceive to be 'lessons in fitting' from certain websites, they think they know how to fit and will argue with staff about the fit of their children's shoes, and this has encouraged far more not to bother to go into proper 'shoe shops' because they think they know it all, so buy self-service/online.” However, a little knowledge is a dangerous thing, and without doubt


some children are suffering because of it, so it is good if staff have gained the qualification and will feel confident to do their job professionally and to have the SSF to back them up. In any other 'personal service' tattooist, chiropody, hairdressers etc., the government insists on a level of proven knowledge, but feet are completely ignored and they are the one part of our body that affects every other part. Bad shoe fitting affects your entire physiology and podiatrists and reflexologist agree. Laura is hoping that lots of shops will have taken the SSF Survey (on


the website) which is something they aim to repeat next Back to School: “We look forward to welcoming our new students in October and trust that our new course format in 2012 will be a big success,” she says. This non-commercial trade body has assisted both the public and


industry for 52 years, and in lots of ways, so it is commendable their help is never limited although their finances are. They say what goes round comes around - and it's true! By helping the SSF (booking courses or becoming an Associate member), not only helps you and your company personally, but also assists hundreds of others at the same time.


Best regards, Cheryl Cheryl Taylor,


Editor, Footwear Today Tel: 01622 862962


Email: cheryltayloreditor@googlemail.com 4


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NEWS MISFIT AGENT PROVOCATEUR FOOTWEAR FOCUS SAFETY FOOTWEAR FASHION TRENDS WHOLESALER PROFILE PANAMA JACK EDITOR’S CHOICE (SPORTS & EXERCISE) GDS/MICAM REVIEW FOOTWEAR AWARDS CALL FOR NOMINATIONS RETAIL TECHNOLOGY


FRONT COVER: PANAMA JACK Since 1989, under the slogan


"Natural Live and Style", Panama Jack


has positioned itself as a leading brand of casual shoes with an urban adventure.


A Family business whose aim is to walk


with their customers together step by step. www.panamajack.es


EDITOR Cheryl Taylor: cheryltayloreditor@googlemail.com CONTRIBUTING EDITOR Adam Bernstein FEATURE WRITERS: Henry Harington Dawn Smith Vicky Kember Joe Maggio


JOURNAL MANAGER John Andrews: 01622 699135 jandrews@datateam.co.uk ADVERTISEMENT MANAGER Sue Wiseman: 01622 699185 swiseman@datateam.co.uk DESIGNER Steve Parks ADMINISTRATION Ellie Inchmore PUBLISHING DIRECTOR Paul Ryder: pryder@datateam.co.uk


Inside this issue: GDS Fashion Trends, Safety Footwear, Wholesaler Profile – Laceys of London, Editor’s Choice – Sports Footwear www.footweartoday.co.uk OCTOBER 2011


Media Partner of the STAG Buying Group


Published by: Datateam Business Media Ltd, London Road, Maidstone, Kent ME16 8LY. Tel: 01622 687031 Fax: 01622 757646 email: footwear@datateam.co.uk website: www.datateam.co.uk


ISSN 1475 8601


The Publishers cannot accept responsibility for any discrepancies either in copy or between products and/or services listed. Nor can they be responsible for illustrations and/or copy for products which lead to infringement of copyright.


IFRA, BFA and Society of Shoe Fitters all support Footwear Today as a valuable forum for the footwear industry, helping to promote trade and keeping retailers informed about the latest products and developments.


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OCTOBER 2011 • FOOTWEAR TODAY


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