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Joya


Joya – the softest shoe in the world Joya sets new standards when it comes to


therapeutic shoes and combines fashionable styles, convenience and comfort. The unique, soft sensation as you walk comes from the special sole technology. Joya also ensure you maintain a healthy posture and take the pressure off your joints.


For the next spring and summer collection the


two young entrepreneurs Karl Müller and Claudio Minder have something sporty in mind: Joya is launching a sporty casual shoe with slim sole technology providing greater room for movement. This is not for couch potatoes, but for people who like to spend plenty of time in the fresh air and are always ready to try something new. An essential all-rounder. The light, airy sandals leave you with plenty of space; hear your feet breathe a sigh of relief with every step you take. Their summery design and light colour makes them the perfect companion on a hot day.


Venezia Black & Icon ice Trade: £64.40 - RRP: £149.00 Sandale Cairo White Trade: £55.80 - RRP £129.00


Joya Shoes UK info@joyashoes.co.uk www.joyashoes.co.uk


Rx Runners Trade: £37 (excluding VAT) RRP: £85 Aetrex RX Runners were designed and developed with one mission in mind – to create a great looking running shoe that excels in performance and provides quick, comfortable relief from pain and discomfort. To accomplish this goal our development team set out to create a shoe that helps reduce pressure and shock from the areas of your foot most susceptible to pain, while keeping you in proper lower extremity balance and alignment.


Aetrex


Features: • Q last for rearfoot stability & forefoot freedom.


• Gateway external heel counter for rearfoot stability & extra support. • Midsole stability plate for torsional rigidity & pressure dispersion.


• TPU footbridge controls motion & stabilizes midsole.


• Multi-density heel cradle outsole cups rearfoot & reduces stress on calcaneus.


• Firm medial EVA reduces over-pronation. Smooth, flat seem linings for protection & safety.


Sizes 5 - 11 Widths: Medium (B/C), Wide (D/E) www.aetrex.com


PROSPECS


PROSPECS W Power RRP - £94.95 for womens and £99.95 for mens


Designed for the unique stresses and impact of walking, the PROSPECS W Power line departs from standard running shoes to enhance walking-based exercise and bring added comfort and support though its unique Move Frame Technology. Suitable for both serious power walkers and beginners, W Power is designed to propel a wearer’s walking speed and thus maximize exercise efficiency. Based on scientific analysis of human walking habits. Move Frame Technology stimulates correct walking posture, leading to more comfortable and effective exercise. PROSPECS W Power has 32 individual frame bars that actively react to each step with segmented power bearing and cushioning to induce more natural walking. The cushioning system of this shoe includes an under-frame midsole to absorb secondary shock, and distinct from running shoes, the cushioned impact zone is designed for the specific stresses of walking. A recent consumer survey by advertising agency LG Ad, showed that PROSPECS W Power outranked Nike, Adidas and Reebok as the top sports walking shoe brand in Korea.


Email: duncan@zestactiveagencies.co.uk Tel : 01823 216172/ 07551 241812 Email: duncan@zestactiveagencies.co.uk


PUMA


The PUMA Re-Suede RRP: £65.00 The PUMS Re-Suede has been developed using the latest materials and processes in eco-friendly product innovation. Every aspect of the shoes has been designed with environmental impact in mind including the upper, sockliner, laces and sublining…all made with 100% recycled materials and an innovative new outsole material. The new PUMA Re-Suede is incredibly light weight, (140g/5.2oz less than the original) and makes an idea casual sports shoe. The Re-Suede will be sold in PUMA’s Clever Little Bag, a cutting-edge innovation in sustainable packaging that replaces traditional shoeboxes.


www.puma.com


OCTOBER 2011 • FOOTWEAR TODAY


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