NEWS Papers,
please Customers welcome effective ID checks
It may not be the most glamorous side of gaming, but compliance needn’t be just a drain on the bottom line: properly handled, it can improve the customer experience too, both on- and offline.
In Britain, for example, the e- gaming platform supplier OpenBet is integrating into its software a link to the credit information company Experian, to help online operators validate customers’ identities. As well as hindering identity fraud,
the firms say that the system helps operators protect against under-age gaming and money laundering – while making it easier for legitimate players to successfully sign up to online gaming services. OpenBet’s customers include Ladbrokes, William Hill, Betfair, Paddy Power and SkyBet.
Explained Nick Mothershaw,
Director of Identity and Fraud at Experian: “The main cause of failed customer signups across the gaming industry is the length of time and margin for error that occurs during player
verification.An efficient identification process is essential for maximising the level of trust in customer transactions.”
A similar principle is at work across the Atlantic in the tie-up between NEWave, which supplies management software to more than 200 casinos, and Veridocs, a specialist in identity management. When ID documents are scanned into NEWave’s myCompliance or myCageOperations software, the Veridocs technology will confirm their authenticity. At the tribal Tachi Palace casino in
Lemoore, California, Cage and Vault Director Ruth Ritchie reported that “players are thrilled with the new system as they no longer are asked repeatedly at various locations for information and copies of paperwork, ID and the like.
“So for us the big win was also with our guests.”
INBRIEF
ON THE MOVE Cantor Gaming has secured another Las Vegas contract for its mobile betting service, at the Plaza Hotel and Casino.
NEW LOOK Atronic and Spielo, both owned by Italy’s Lottomatica, will reveal a new unified corporate identity at Global Gaming Expo.
CAPTIVE AUDIENCE Branded Cities is offering advertisers a network of 15 digital screens in Las Vegas’s The Venetian and The Palazzo, which attract 65,000 visitors every day. It also markets promotional opportunities at the Las Vegas Sands and The Pier Shops at Caesars in Atlantic City.
GOING WEST Quixant has opened a U.S. office in Las Vegas.
GREEN CARD Nevada regulators have approved the Racing Card Derby game produced by the company of the same name.
LONDON DEBUT TCSJohnHuxley is to bring its Access All Areas event, held in Las Vegas since 2009, to London for the ICE expo next year.
AUSTRIA’SMAN Casinos Austria Director Dietmar Hoscher has joined the board of the European Casino Association.
UPWARDLY MOBILE Aron Ezra and Keith Michel have been named as VP and Director of Mobile Technology, respectively, at Bally Technologies.
EURO-BOSS Sabby Gill is now Regional VP for EMEA at IGT.
COMMERCIAL BREAK José Muyo is the new Commercial Officer at Aristocrat Technologies Spain.
CONTINENTAL CHIEFS New promotions at TCSJohnHuxley see Brad Broderick becoming COO for North America and Jillian Rennie VP of Sales for North America.
IN MEMORIAM A memorial service was held at the Mandalay Bay in Las Vegas for Terry Lanni, former President of Caesars World and MGM Grand executive.
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