SPORTSBOOK
The future of online Sportsbook
Simon Ordish, CEO of LVS, talks about the coming challenges and innovations to be expected in the world of online sportsbook
T
he betting and gaming industry has taken an evolutionary leap in recent years. Huge global expansion alongside new legislative changes means there are many more increased opportunities for sports betting
businesses. This, coupled with continuing technological advancements, allows punters to place bets through a variety of channels on a huge range of gambling products. If you compare this to what was available ten years ago it’s easy to see the massive growth in our industry in a short space of time.
Whilst legislative changes may well be out of our control, technology is an area where we can lead the charge. There’s focus today on connectivity and convergence; for instance, new ways of seamlessly connecting to punters via devices such as internet, mobile, kiosks and mobiles. There are other future technologies that can change the landscape even more, like pay, micro payments and mobile phone payment cards. These types of solutions will open up countries where credit/debit cards are not widely used, such as certain regions in Africa, India and the Far East.
The main challenges currently facing
sportsbooks are around risk and how to manage it. The changes mentioned previously are also bringing new levels of risk, with bookmakers having to offer a wider range of markets and content for a wider range of countries in order to differentiate themselves. This, in turn, increases their operational costs as they take on more traders and, if they are still using traditional risk management methods, exposes them to much more risk than they would like. Equally, the set-up costs for a start-
72 OCTOBER 2011 These tools will have huge savings on operational
overheads and will help identify and reduce any liabilities far quicker than at present.
The one area that has exploded in recent times is
live betting. First introduced in 2002 suddenly more betting opportunities became available to the punters and they stayed on the site for the duration of the event. Events such as tennis - never an appealing betting sport previously - have rocketed in
up bookmaker are hugely prohibitive given the breadth of events that need to be covered in order to be competitive.
At LVS we’ve looked at how this issue can be
controlled, and are now developing tools that allow traders to monitor risk at a global level using graphical representation. This means a single team member could oversee the company’s total exposure at a glance by monitoring graphs that pulsate in real- time as the risk ebbs and flows.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78