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G2E PREVIEW


Experience the innovation H


15,300 square feet of gaming innovation awaits on booth 1127, where G2E attendees can find Bally Technologies


ighlighting Bally’s G2E exhibit are new games featuring popular, iconic brands, including the ever- popular Grease, a new game on Bally’s Pro Series Upright V22/22


cabinet with the Hammerhead top box. Inspired by the 1978 American musical film about two love-struck teens in a 1950s high school, this bonus-rich game is Bally’s first double-play game, featuring two, 25-line games – enabling the player to play two games at once. Betty Boop’s Fortune Teller, the new companion game to the hit Betty Boop’s Love Meter, is also featured on the unique Pro Upright Hammerhead cabinet. Betty Boop’s Fortune Teller features an innovative U-Choose bonus that gives control to players, letting them pick their preferred bonus, as well as an immersive use of the iDeck, where players place their hands on the iDeck, have their “palms read” to receive credit and multiplier awards.


Systems for every market


Bally’s extensive systems and server-based solution showcase will feature the Company’s full suite of casino and slot-management systems – SDS, ACSC, CMP, and MultiConnect. Bally has a systems solution for every size of casino, and is the world’s no. 1 gaming-systems company. Featured prominently in Bally’s 2011 G2E exhibit will be:


iVIEW Display Manager (DM), an interactive


communication tool used by players and controlled by the gaming operator. This picture-in-picture style player-user- interface is backwards compatible on any gaming device with a touch- screen display, and provides a way for casino operators to present self-service player- account access, marketing messages, and secondary bonus games on the main game screen – without interrupting play.


This powerful technology can also be used by gaming operators as a self-service “kiosk,” enabling players to carry out many functions, including ordering drinks, requesting their car from valet, and reviewing their offers. As a point-of-sale device, it can enable players to conduct banking functions and purchase lottery tickets and race and sports wagers without leaving their seat, in addition to a number of other functions. Streaming video functions even enable players to watch live sporting events and TV programs.


Elite Bonusing Suite


Bally’s Elite Bonusing Suite (EBS), when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications delivers floor-wide, interactive promotions, second-chance-to-win events, and the ability for players to earn valuable rewards, all without interrupting play on the base game.


Through an interface with the Bally player-


tracking system, the EBS apps enable casinos to personalize their promotions by creating targeted bonuses and rewards based on club level, real-time wager habits, birthdays and anniversaries, and other player attributes.


These interactive solutions enable players to spin wheels, select and root for their favorite contest-driven car or horse, get instant rewards on their birthday, and participate in instant floor-wide slot tournaments.


Mobile and hand-held apps Innovation will reign supreme at Bally’s G2E “App” bar, where the Company will demonstrate a number of applications designed for casino guests and gaming operators, as well as a


suite of play-for-fun game apps based on Bally’s newest and most popular slot titles,


available for download onto the iPhone, iPod Touch, and iPad.


46 OCTOBER 2011


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