shd excellence in logistics Stapleton’s l
As part of its on-going commitment to greater supply chain efficiency, Stapleton’s – one of the largest distributors of passenger car tyres in the UK – has opened a new DC in Birmingham featuring an unusual storage system designed and supplied by the Systems and Projects Division of Jungheinrich UK Ltd.
Rolling stock P
art of the Japanese Itochu Corporation, Stapleton’s is the UK’s largest distributor of passenger car tyres.
Established for over 70 years, the company operates over 100 retail centres throughout the UK under the STS Tyre Pros, STS Tyre & Exhaust and Central Tyre brands. In addition, it is the leading supplier to automotive dealer groups and the independent tyre retail sector.
As you would expect, the company stocks tyres from all the major manufacturers – including Bridgestone,
Continental, Dunlop, Goodyear, Michelin and Pirelli – which allows them to offer clients a comprehensive choice from budget through to premium end products.
In times of recession the replacement tyre market often prospers and, true to form, Stapleton’s has enjoyed significant growth during the recent downturn. “When times are tough, people do not change their cars so often – they run them for longer which means that new tyres have to be bought. Throughout the recession, our business has never been worse than stable and
most of the time our sales have been up,” explains head of supply chain, Ashley Croft.
But Stapleton’s recent success isn’t just down to market forces. The company has thrived in what is an extremely competitive sector by putting customer service at the heart of its business plan.
“Service levels are absolutely key for us,” says Ashley Croft. “A lot of our customers are owner-operators who rely on us to get tyres to them in the shortest possible time, so an efficient supply chain is essential.”
16 ShD October 2011
www.PressOnShD.com
excellence in logistics
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