MARKETING PLANS
• National print and broad- cast media campaign
• Advertising in Time Inc. publications
• Online advertising and promotion on
myrecipes.com &
cookinglight.com
• Tie-in promotion with Cooking Light Magazine, including features & ads
COOKING LIGHT
THE FOOD LOVER’S HEALTHY HABITS COOKBOOK 12-COPY FLOOR DISPLAY
ISBN 10: 0-8487-3601-X ISBN 13: 978-0-8487-3601-9 $299.40 US/ $335.40 CAN
OXMOOR HOUSE FRONTLIST n 5
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