AUGUST
Christmas Book 14 Festive holiday recipes, gifts and
projects to make the season sparkle by Gooseberry Patch
CATEGORY: Cooking/General PUB DATE: 8/14/2012 PRICE: $29.95 US/ $32.95 CAN FORMAT: Hardcover PAGES: 160 SIZE: 8 1
/2 ” x 10 7 /8 ”
PHOTOS: 300 ISBN 10: 0-8487-3661-3 ISBN 13: 978-0-8487-3661-3
CATEGORY: Cooking/General PUB DATE: 8/14/2012 PRICE: $19.95 US/ $21.95 CAN FORMAT: Softcover PAGES: 160 SIZE: 8 1
/2 ” x 10 7 /8 ”
PHOTOS: 300 ISBN 10: 0-8487-3659-1 ISBN 13: 978-0-8487-3659-0
Every year holiday enthusiasts, home decorators, crafters, cooks and scrapbookers alike eagerly await the newest edition of Gooseberry Patch’s annual Christmas series. This popular series of hardcover books is packed cover-to-cover each year with inspiring ideas for the holidays and recipes for festive gatherings and family meals at home. Refl ecting the latest trends in decorating and entertaining —while keeping a close eye on tradition—these pages are fi lled to the brim with over 65 scrumptious recipes (for the holidays or year ’round), specially gathered from Gooseberry Patch’s wide circle of family and friends. In addition, with over 100 all-new ideas for handcrafted decorations and gifts to make and give, Christmas Book 14 will help inspire holiday cheer throughout the house. This year, cooks will enjoy whipping up giftable goodies such as Peppermint Bark Brownies and Grandma’s Zucchini Bread; make-ahead breakfast and brunch favorites such as Pumpkin Pie French Toast and Sour Cream Streusel Coffee Cake; and heartwarming Christmas Eve dinner dishes like Ham with Cumberland Sauce and Eggnog Poundcake. Beautiful photography throughout (over 300 photos) will inspire readers—and simple step-by-step instructions for every recipe and craft will make it easy to recreate all the magic of the holidays at home. With a little help from Gooseberry Patch, readers will delight in the joys, traditions, and memories of a homespun Christmas.
MARKETING PLANS
• E-blast to Gooseberry Patch’s 380,000 email subscribers
• Promotion on social media networks and bloggers (includes over 80,000 Facebook fans and 7,000 Twitter followers)
• House advertising (print and online) within Time Inc.’s lifestyle titles
• Online promotion on
myrecipes.com 22 Spring/Summer 2012
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