Industry: News
Buff sets sights on running pursuits M
ultifunction headwear specialist Buff is to launch its fourth collection of apparel, which has been advance to suit athletes and outdoor adventurers partaking in different types of activity.
The 2012 collection
includes Active, Perform and Official garments and sees the use of technical fabrics such as DCS, Tactel and Coolmax Extreme.
A spokesperson said Buff is already well-established in the sports market on the continent and already has some exposure in the UK. The spokesperson said: “The clothing originally came about as a branding device for sponsored athletes but it proved so popular with consumers at large that it
was a natural extension to the headwear brand as well as being complementary.
“In recent years the headwear brand has been increasing in popularity with triathletes so running sports and road cycling are obvious areas to target.”
Buff is working to support retailers stocking its apparel, as well as headwear, the spokesperson added.
“We have a broad selection of proven point of sale units, available FOC with orders that will enhance sales. Our video demo is also an extremely effective selling tool, giving the consumer all the information they need about the product without staff needing to be on hand.
“We offer staff training to all who request or require it and are happy to help merchandise retail areas. And our trade website is open for business 24/7 and allows retailers to
place carriage paid orders as low as £50 to keep displays topped up.
“All this is designed to make working with us and selling Buff products as easy and as effective as possible for the retailer, no matter what market they are in.”
Outdoor shows break records B
oth Asia Outdoor and Outdoor Retailer in the US recorded record breaking years in 2011. The sixth Asia Outdoor show drew record exhibitor and visitor numbers at the largest show to date. Some 19,180 visitors attended the four- day show in Nanjing, China with 452 brands on show over an area of 42,000 sq m. Asia Outdoor founder Knut Jaeger said: "Asia Outdoor is growing at the same pace as the market and is well on its way to becoming the world’s number three among the big outdoor tradeshows, after OutDoor, the leader, and Outdoor Retailer in the US."
The 2011 summer edition of Outdoor Retailer was held held in Salt Lake City, Utah at the start of last month.
Around 25,000 retailers, exhibitors and media attended the four-day show, with increases in every measurable category recorded according to official stats, including exhibitor booth space, exhibiting brands, retailers and overall attendance with most categories posting double-digit percentage growth.
Jaime Eschette, strategic outreach manager at Teva, said: "The show has been amazing for us; it’s been very successful from a retailer perspective as well as what I do with PR. The show does an amazing job bringing in all the right editors to talk to about our products, and our booth was wall-to-wall the whole time. There
really is no other show that we can go to that encapsulates the vibe of the outdoor space like Outdoor Retailer.”
This year’s summer show also featured the first- ever new exhibitor pavilion, a 53,300 sq ft space home to 165 new brands at the show. "The outdoor industry has been resilient during recession times and that dynamic, combined with the popularity of the active outdoor lifestyle, has fuelled even higher interest in Outdoor Retailer," said Kenji Haroutunian, show director. “The technology, innovation and youthful energy evident at the show is exactly what businesses want to be a part of.”
Outdoor Retailer Summer Market will return on August 2-5, 2012. Asia Outdoor 2012 will take place July 26-29.
Pure Hydration to lead Keeble growth
D
istributor Keeble Agencies is expecting year- on-year sales growth of 30 per cent after taking on the distribution of Pure Hydration water purification products in the UK.
Keeble Agencies, which already distributes Care Plus travel health products and the Incognito range of mosquito repellents, took on the position in April and said this has coincided with a surge in sales of products.
Pure Hydration recently launched a new version of its Aquapure Traveller bottle, which uses a chemical-free system to purify water. Julian Keeble, a partner at Keeble Agencies, said: “The new distribution side of our business has been very successful and the introduction of Pure Hydration and Incognito this year has created more exciting possibilities and opened many new doors for us.”
Helen Boyle, business development manager at Pure Hydration, said: “The outdoor and travel sector offers tremendous growth potential for Pure Hydration’s range of products and by using Keeble Agencies, a company with a proven track record in this area, we have high hopes for our sales in the outdoor and travel sectors in the months ahead.”
Bramwell supports gr8trails
B
ramwell International, the UK and Ireland distributor for Gregory backpacks, Meindl boots and Source hydration systems, is supporting a new business that is working to make the outdoors more accessible.
Gr8trails offers all-inclusive guided mountain biking and walking short breaks throughout the UK for people of all ages and abilities. The gr8trails experience includes food and accommodation, transport during your short break and fully organised and guided activities. Gr8trails will be using Meindl Vakuum boots, and Gregory Miwok 18 and Z series backpacks for mountain biking and hiking, as well as Source’s Widepac and WXP hydration systems. Adrian Balcombe and Rick Banks, co-founders of gr8trails, jointly said: “We are very excited to have such quality product endorsement for our company through Bramwell International and we are looking forward to working with them over the coming years.”
Nick Bramwell, director of Bramwell International, said: “We are very pleased to be able to offer support and endorsement to gr8trails; they are innovative ambassadors for our products and have excellent business and outdoor experience.”
www.sgboutdoor.co.uk 5
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