OTS: Supplement
As visitors to the Target Dry stand at Stoneleigh will see, the company’s design and marketing teams have been extremely busy.
Undoubtedly the development which will have the most impact on the market is the revamp of the Mac in a Sac range. There has been a complete update to the Mac in a Sac Classic collection of jackets, overtrousers and ponchos.
Already a leader in the lightweight packaway market, Mac in a Sac looks set to seriously increase its market share. The garment’s look has been streamlined and updated to give it a contemporary look never before seen in this market.
Revised colours compliment the new cut of the garment, and combined with the product’s
fantastic display stand make for an
outstanding retail display. The Sac has also been restyled to be more appealing and clearly labelled.
At its recent European launch at OutDoor in Friedrichshafen, the response was amazing. If that is anything to go by, then they are going to be very busy on the Target Dry stand.
• NEW redesigned sack • NEW improved style & fit
• NEW reflective branding • NEW three piece hood • NEW reversed front zips • NEW colour palette
XTREME SERIES®
Xtreme Series also expands for Spring 2012. The new Venture Packaway and ladies’ Odyssey come into the range. When added to men’s Pioneer jacket and overtrouser, and Radiate and Ignite fleeces, Xtreme Series is a compact capsule outdoor range offering great looks, performance and value.
In a completely new departure for Target Dry, their new range of socks, using Cocona Natural Technology will be showcased at Stoneleigh. Cocona Natural Technology blended with extra fine merino wool gives incredible breathability, wicking power, comfort, uv protection and odour management.
Visit us at the Outdoor Trade Show, Stand No. 61 in Stoneleigh or call 028(90)790588
www.sgboutdoor.co.uk 33
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