Contents www .sgboutdoor
.co.uk
Industry 4 News
Walsh Sports marks 50 years – SealSkinz to supply MoD – Pure Hydration to grow Keeble – Outdoor tradeshows set records
First Words
This month we welcome
GearWeAre.com to the magazine as the exclusive and official review partner for SGB Outdoor.
GearWeAre.com was launched at the beginning of September 2010 with just one aim: to tell people what’s good – and what’s rubbish – in the world of the outdoors.
The site centres around equipment reviews based on the experiences of founders Andy and Muz, who have spent more nights under canvas and days avoiding cowpats and drizzle than they’d care to remember.
GearWeAre.com uses a ‘hammer’ rating system which we have brought into SGB Outdoor for continuity’s sake and to give you a fuller, more rounded review.
GearWearAre.com reviews don’t compare one item against another, instead putting the focus on how equipment matches against what it is sold to do and how good it makes the experience of the outdoors.
We have also provided direct links to the full reviews, as well as to the manufacturer.
Hopefully this will provide you with more detailed information on the products that make the outdoor industry such an exciting market to be involved with, while also ensuring the editorial independence and strength of SGB Outdoor.
To make sure you’re making the most of these products, we’ve spoken to visual merchandiser Sue Storer to give the trade some tips and tricks on how to maximise the appearance of products in store. And we’ve spoken to the security industry to find out how best to secure your premises and stock, especially given the widespread unrest seen across the UK last month.
In addition, make sure to check out our OTS Supplement, which previews the sixth edition of the show at the end of this month.
David Pittman, editor, SGB Outdoor ISSN 1757-7276
Datateam Business Media Ltd, London Road, Maidstone, Kent ME16 8LY. Tel: 01622 687031 Fax: 01622 757646
Editor: David Pittman -
dpittman@datateam.co.uk Contributor: Jon Bruford Journal Manager: John Andrews +44 (0) 1622 699135, +44 (0) 7811 185477,
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RE-INRODUCES THE NEW ETREX FAMILY
Inside this month: Industry: Backpacks, Security
,
Visual Merchandising Products: Sleeping Focus, Navigation Focus, OTS Supplement
COVER STORY See pages 12-13
www .sgboutdoor
.co.uk September 2011
dpittman@datateam.co.uk 6 Backpacks
The backpack industry keeps us up-to-date on the market
8 Security
What do you need to do to secure your business from criminals? The security industry gives the outdoor market some pointers
10 Visual Merchandising
Visual merchandiser Sue Storer gives the trade some tips on how to make the most of products on the shop floor
Products 14 First Look
We take a look at products from Helly Hansen, Buff, Teva and Wolverine
16 Sleeping Focus
What products can help you get the best night’s sleep in the outdoors?
20 Navigation Focus
What products can help you find your way in the great outdoors?
24 Reviews
We join forces with
GearWeAre.com to review products from across the market
28 Tech Rep What is GPS? We get guidance from Garmin 31 OTS Supplement
We preview OTS ahead of the sixth instalment at the end of the month
www.garmin.com www.sgboutdoor.co.uk 3
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