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www.euroslot-online.com UNITED KINGDOM


Population 62.7m Under 15 10.9m Aged 15-64 41.5m Urban population 80 percent Major cities London (8.6m), Birmingham (2.3m), Manchester (2.2m) GDP per capita $34,800 Business climate The prominent role played in the UK’s highly-developed economy by financial services meant that the country felt the effects of the economic downturn, although it still fared far better than the “basket case” European economies. Radical spending cuts planned by the current coalition government are also apparently having an effect on consumers’ pockets. It is uncertain when strong growth will return. However, there remains considerable affluence, although averages sometimes mask regional disparities. Entry into the eurozone is not likely in the foreseeable future. The country has a healthy content-production sector which exports worldwide, and many innovative technology businesses. Note The United Kingdom comprises England (the largest and most populous component), Scotland (with increasing autonomy and eventual full independence not an impossible prospect), Wales and Northern Ireland. The Isle of Man, Channel Islands and Gibraltar – all important bases of the online gaming industry – are not technically part of the UK and hence their regulatory framework differs. The Republic of Ireland is an entirely separate country.


The amusements sector In 2009-10, according to regulator the Gambling Commission,


the total gaming sector in the UK was worth £5.7bn (the value of the gross gaming yield, or stakes less payouts). This was down one percent on the previous year. Eight percent of this, or £456m, came from amusement arcades. (The lion’s share – 52 percent – was derived from betting, and the balance was from casinos, bingo, lotteries, and remote gambling.) The amusement arcades sector is broken down into two


categories: adult gaming centres (AGCs) and family entertainment centres (FECs), targeted at the different markets that their names suggest. At 31 March 2010, there were 612 AGCs and 274 FECs licensed. However, the revenue share of AGCs is disproportionately high, with this sector accounting for 81 percent of arcade earnings. Both anecdotal and statistical evidence suggest that the number


of arcades is decreasing sharply. In 2010, compared with 2009, there were about three percent fewer licences for adult gaming centres and 14 percent fewer for family entertainment centres. (By contrast, the number of licences for remote gambling grew by nearly 22 percent.) Factors include the decline of seaside resorts – traditionally a popular location for arcades – although the new popularity of the “staycation” may go a little way toward reversing this decline, and of course the increasing competition from other leisure activities, including online. Machines are divided into categories from B1 to D. By far the


most common are Category B2 fixed odds betting terminals (FOBTs) and Category C low-stake, low-payout AWPs. In total, in March 2010 there were just under 145,000 gaming machines


UNITED KINGDOM MARKET REPORT


across Britain, with 32,000 of these falling into B2 and 51,000 into C.


As well as in amusement arcades, gaming machines are


commonly found in betting shops, bingo halls, and pubs. Also popular are SWPs, mostly offering quiz or word games. These are not regulated by the Gambling Commission although the regulator has acted in cases where it believes that machines presented as SWPs are in truth AWPs and thus should be subject to its rules.


Gaming: the big picture The most authoritative figures on gaming in Britain come from the 2010 British Gambling Prevalence Survey, published by the regulator, the Gambling Commission. Seventy-three percent of British people aged over 16 gambled in


some way in the year preceding the survey – around 35.5m individuals. That is roughly comparable with the rate measured of 72 percent in 1999, and up on 2007’s 68 percent. Overall, gaming is on the increase among both women and men.


The proportion of women taking part has grown from 65 percent in 2007 to 71 percent in 2010; for men, the figures are 71 percent in 2007 and 75 percent in 2010. Many of those, however, had only participated in the National


Lottery draw. Excluding those people from the total, 56 percent of adults took part in some form of gambling.


What they play The National Lottery is the most popular form of gambling,


played by 59 percent of all Britons. It is followed by other lotteries at 25 percent and scratch-cards at 24 percent. Next most popular is betting on horse racing, at 16 percent. Then


come slots, at 13 percent; private betting, at 11 percent; and bingo and sports betting, both at nine percent. Casino games were played by five percent in the year prior to the


survey; fixed-odds betting terminals (FOBT) were used by four percent, also the same proportion that played football pools, bet on dog racing or bet on non-sports events. At the bottom of the table come online slot and instant-win


games, played by three percent; pub or club poker, played by two percent; and spread betting, which attracted just one percent of the population. Many forms of gaming are on the increase. Sports betting with a bookmaker on events other than horse and dog races soared, now involving nine percent of adults against three percent in 1999. Entering lotteries other than the National Lottery engaged a full 25 percent of consumers in 2010, but just eight percent in 1999. The popularity of slots seemed to be decreasing slightly,


involving 13 percent of adults against 14 percent in both 2007 and 1999. Unexpectedly, online slot and instant-win games have actually decreased in popularity since 2007 too, with involvement falling from four to three percent. The major loser, however, was football pools, down from nine percent in 1999 to four percent.


Online gaming British gamers’ activity is overwhelmingly offline. Eighty-one


percent of those surveyed said they only gambled offline, while just two percent were exclusively online players. The balance, 17 percent, did both. And in no category of gaming did the number of online participants come close to exceeding the number of offline players. Unsurprisingly, casino gaming was the form most likely to take


place online, with 27 percent of those who took part doing so exclusively on the Internet, and a further 12 percent mixing Internet play with visits to bricks-and-mortar venues. Sports betting and betting on non-sports events were also


relatively popular online, with 27 and 21 percent of players respectively placing some of their bets online. However, betting on


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