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Population 114m Under 15 32.1m Aged 15-64 74.1m Urban population 78 percent Major cities Mexico City (19.3m), Guadalajara (4.3m), Monterrey (3.8m) GDP per capita $13,900 Business climate Mexico has a large, young and increasingly urban population, with its capital among the largest conurbations in the world. Relatively high average incomes conceal considerable disparities. The country appears to have bounced back well from the world economic crisis and is one of the most significant markets for Spanish-language content of all kinds. The 1947 Federal Law of Games and Lotteries, known in

Mexico as Ley Federal de Juegos y Sorteos, was converted into a gambling law by the 2004 Regulations, enabling the opening of new venues euphemistically termed “salas de juegos y sorteos”. These have become de facto casinos. Like amusement markets the world over, Mexico’s has been in

retreat for a number of years. The lure of easy pickings as casino businesses has proved too much of a temptation for some Mexican amusement hall operators, who have worked themselves into the new casino action that is sweeping the country. All that glisters is not gold; many amusement operators have

woken up in bed with sharp operators with third-party, hired, contracted or plainly false Juegos y Sorteos (Games and Lotteries) permits after investing millions of pesos building their own bit of Las Vegas in mariachi-land. Yet speaking to amusement industry executives in Mexico, we

were told that business was as good as ever, whether in casinos or commercial malls. Modern coin-op products are in demand, as old-fashioned shopping districts and markets give way to flash malls that replicate the ones north of the Rio Grande. As the line between amusement and casino businesses gets

Ever since the Spaniards found gold in the New World, the lure of untold riches shining yellow or greenback American has bedazzled many a prospector. Something similar is in the offing these days in Mexico. The advent of casino operations under the 1947 Federal Law of Games and Lotteries and the 2004 regulations approved by its Secretaria de Gobernacion (SEGOB), for operating “remote gaming halls”, is leading to the conversion of amusement properties into gambling operations.

trodden down, the crossover has been helped by the 2004 Regulations to the 1947 Law. Technically an amusement gaming law that excluded gambling, it rendered this line almost invisible, effectively enabling the operation of amusement halls with video lottery terminals (VLTs), much in the style of U.S. tribal gaming. As new Mexican casinos continue to open almost on a daily basis, there is real growth in sales of VLTs, sound systems and lighting systems, gifts and merchandise, and karaoke and salon equipment.


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