Industry: News On the wing
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Reusch is on the hunt for a goalkeeper to give the brand a higher profile in the UK, having previously been favoured by
Manchester United and Denmark legend Peter Schmeichel.
Responseball has updated its range of
goalkeeper training aids with new versions to greater enhance agility and reactions.
Luxilon strings featured heavily throughout the recent Wimbledon tennis championships, including in the rackets of women’s singles winner Petra Kvitova and men’s doubles winners the Bryan Brothers.
Sports merchandise distributor Dynamo SRL has signed a deal to take Pattni Imagination’s Match Stars series of football action figures to its big-name retail customers, including Tesco and Asda. See p6 Analysis for the merchandise supply chain’s view on the opportunities available to independent retailers.
GnL puts its sole wear its mouth is S
wiss footwear firm GnL is targeting its new 3D cushioning system at the UK, claiming that it alleviates stress issues not covered by conventional footwear.
GnL 360 footwear was shown for the first time to an international audience at outdoor industry tradeshow OutDoor 2011 last month, with a spokesperson saying it is now looking to take the product to a Europe-wide market. The GnL 360 features patented 3D cushioning technology that utilises multidirectional lugs embedded in the sole of the shoe to provide support to the wearer in all directions. It said conventional shoes only provide vertical cushioning for up and down forces but stress from horizontal impact during the landing phase is not dealt with. The Glide ‘n’ Lock system used with its 360 shoes provides vertical and horizontal compression through the 3D cushioning system, which it claims addresses shearing motion issues.
The spokesman said GnL is looking for a UK distributor for the product, as well as looking
Win a pair of signed Asics cricket shoes
W
e’re giving you the chance to win one of two pairs of Asics Gel- Advance cricket shoes signed by batsman Eoin Morgan.
Morgan is an Irish- born batsman that now plays for England. He is credited as being the only player in history to
With the new football season just around the corner, why not join the SGB Sports Premier League fantasy league competition. Simply register a team at
fantasy.premierleague.com, enter the code 186052-502873 to join a private league and compete against other members of the trade. If you already have a team, you can join the league using the same code. There may even be a small prize for the best team come next May.
score a one-day international century for two nations, having hit 115 for Ireland against Canada in early 2007 and then 110 for England against Bangladesh three years later. He currently plays county cricket for Middlesex.
All you have to do is become a fan of the SGB Sports Facebook page by clicking ‘Like’ and then write on our wall with the answer to the following question:
What type of midsole is used in Asics Gel- Advance 3 cricket shoes to provide support and stability? (Hint: If you need a clue, check out the cricket showcase on p12) Two lucky entrants will be selected at random and entries must be received by August 19. Winners will be announced in the September issue of SGB Sports.
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at wider sales across Europe, and that the shoes have potential
applications in the leisure, fitness and professional healthcare markets; anywhere where the wearer is on their feet for extended periods of
time and would benefit from the additional sideways dampening.
“We have a Swiss agent and some resellers, but we are now looking to take the product to a much wider European audience, including the UK,” the spokesman said.
Merrell reports barefoot progress
F
ootwear brand Merrell said it has seen strong growth in its barefoot collection, and will continue to develop its range to meet the needs of the market. Speaking at outdoor industry tradeshow OutDoor last month, UK marketing manager Jonathan Pennington said it is set to ship one million pairs of barefoot shoes into the US in its first full season; a ‘phenomenal success’ in the spiritual home of barefoot running. To support this success, Pennington said Merrell has grown its barefoot range to suit the widening market for the shoes, including the Bare Access range, which offers zero heel-to-toe drop but with greater cushioning. “This acts as a progression from cushioned shoes that people are used to into true barefoot running,” he said. “Some people are scared of going truly barefoot so want a level of cushioning, coupled with the zero heel-to-toe drop that is the hallmark of barefoot running.”
Merrell has also developed a shoe using Gore-Tex, a first in the barefoot running market according to Pennington, and children’s barefoot shoes, which he described as a ‘natural progression’. “Children love to take their shoes off and run barefoot, so they are an obvious market to target when it comes to barefoot shoes.”
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