Contents
Industry 4News
6 Analysis First Words
The issue of merchandise is one that I’m keen to talk about with the retail community, especially with such big events as the Olympic Games and Commonwealth Games on the horizon and other marquee sporting events like the Rugby World Cup and football European Championships also on the radar. Speaking to the supply chain (see p6 Analysis) it’s clear to me that there is a desire from manufacturers and distributors to work more and more with the independent retail trade, certainly when it comes to the sale of official licensed goods.
We’ve given plenty of column inches up to the work of Pattni Imaginations to bring its football action figures to the attention of SGB Sports’ readers, and from distributor Spot On Gifts to manufacturer Homewin there is a common theme: it’s a no-brainer. The independent retail community has an opportunity to use these goods, whether bags, packs and key rings and wallets, to garden gnomes, dog bowls and mugs, to make itself a go-to destination within its community.
You can forgive me for including gnomes and dog bowls in that list as, although they may not be the traditional fare for sports retailers, they highlight the depth and breadth of merchandise available to the retail market to draw in customers, bring about additional sales and give your shop a point of difference.
Football fans, particularly, are fiercely loyal to their local club and are always keen to adorn themselves in all the latest products bearing their club’s crest, be it the new shirt, a scarf, a hat or a key ring dangling from their house keys.
And with being a football supporter remaining a localised pastime (forgetting the jokes about Manchester United fans coming from Croydon), it makes these items an ideal way for you to connect with your local community.
While they should never become your bread and butter, they seem like an ideal way to sweeten any sale to me.
David Pittman, editor, SGB Sports
www.sgb-sports.com The partnership voice for the trade
SGB Sportsis the UK member of the European Sports Trade Publishing Group, a co-operative of leading business magazines. ESPG partners exchange news and publish Sports Retail Europe, the only pan-European sports trade magazine – free to SGB Sportssubscribers. ESPG members include SAZ (Germany), SPORTeco (France), cmd (Spain), Sportfack! (Sweden) and Sportimyyja (Finland).
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BRU LE BR “
If I tell you I’m good, probably you will say I am boasting.
But if I tell you I’m no good, you know I’m lying!”
Inside this month: Industry: Analysis, Buying Groups Buying: Cricket, Sports Bras Selling: Hockey, Badminton, Squash
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Win a pair of Asics cricket shoes signed by Eoin Morgan - Inov-8 targets CrossFit market – GnL targets 3D footwear at UK market - Merrell’s barefoot business goes big
David Pittman speaks to the merchandise supply chain about the opportunities open to independent retailers
8 Buying Groups
Intersport general manager Tom Foley tells retailers how they can maximise interest in the Rugby World Cup
Buying 10 Launch Pad
PureLime and Shock Absorber are launching innovative new sports bras onto the market
12 Cricket Showcase
We look at the products that’ll help your customers increase their batting average
16 Sports Bras Showcase We look at the range of support on offer for today’s active woman
Selling 20 The Shop Floor
22 Hockey: Brabo
Hutchinson Sports tells us about the market for Tramp-it, while Bolton’s Foot Traffic talks to us about its business
Sci-Sport's Sean Cayless talks about the work being done to build up the Brabo brand
24 Hockey: TK Hockey 26 Kookaburra
International success with its 2011 collection gives TK Hockey reason to be cheerful for the UK, so says Colin Burnell
What has Kookaburra done to develop its hockey offering? David Pittman reports
28 Badminton: Bisi
Badminton England’s Melissa Handford updates the trade on work being done to increase junior participation in the sport
29 Badminton/Squash: Wilson Wilson is making BLX technology the focal point of its 2011 performance racket collections. David Pittman reports
30 Badminton/Squash: Trion:Z More and more sportsmen and women are using Trion:Z to improve their performance. We find out who and, more importantly, why
32 Tech Rep: Dunlop
August 2011 www
.sgb-sports.com
After success in tennis, Dunlop's Biomimetic is headed to squash and badminton equipment
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