Selling: Squash/Badminton Trion:Z’smagnetic appeal


Rory McIlroy has been grabbing the headlines with his recent US Open success, but Trion:Z products are being worn by athletes in a growing number of categories, including squash and badminton. David Pittman reports


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rion:Z launched in in Japan over a decade ago with a mission to promote a healthy and active lifestyle. It is claimed the products, including wristbands, necklaces and body supports, are used every day by millions of people around the world who believe in the benefits of the technology.


From the professional sphere, Rory McIlroy is probably the most well-known athlete wearing Trion:Z products, particularly since becoming the youngest winner of the US Open golf championship since 1923.


Golf is a big sport for Trion:Z, with up-and-coming stars like Japan’s Ryo Ishikawa and American Rickie Fowler seen sporting its products, but athletes in a host of other fields,


such as England cricketer James Anderson and Australian triathlete Michellie Jones, are to be seen wearing its products also, as are world champion squash player Nick Matthew and Nathan Robertson, an English badminton player who has recorded international success over the past seven years. Trion:Z says it is this support that allows it to claim to be the ‘trump card of sportsmen and women all


over the world’.


Trion:Z products combine negative ionic and magnetic technology in a unique formula offering strong medical grade magnets and increasing the absorption of negative ions by the body. The magnets are positioned in a north-south polarity orientation, patented by Trion:Z as ANSPO technology, which enhances the power of the magnets to stimulate blood circulation and aid with muscle stiffness.


Athletes are growing more aware of using complementary health products to assist in achieving peak physical condition, Trion:Z says, as they work with the body’s natural flow and energies, and use the power of nature to ‘achieve that extra one per cent edge’.


Rory McIlroy, for instance, wore the Trion:Z Active bracelet, as well as the Colantotte Tao necklace, during his recent victory. The Active bracelet features a free moving capsule containing two 1,000 Gauss magnets and negative ion producing materials, while the Tao necklace has multiple 550 Gauss resin-coated rubber Ferrite permanent magnets using ANSPO technology at 10mm pitch.


‘In fashion’ sponsored by


Taking to the field (or court)


This month we look at what well- known badminton, squash and hockey stars are wearing and using.


Name: Nathan Robertson Sport: Badminton Nationality: British


Beat known for: Capturing both the mixed and men's doubles titles at the 2010 English National


Championships, as well previously winning European and Olympic medals Will be wearing: Trion:Z dual loop wristband


30 www.sgb-sports.com


Name: Nick Matthew Sport: Squash Nationality: British


Beat known for: Being World Champion, a double Commonwealth Gold winner 2010 and world No. 1, all in 2010


Will be wearing: Trion:Z dual loop wristband


Name: Charlotte Craddock Sport: Hockey Nationality: British


Best known for: Being the youngest member of the British hockey squad for the 2008 Olympics in Beijing and winning a bronze medal with England at the 2010 Commonwealth Games


Will be using: Kookaburra Phoenix LS602 hockey stick


There are other brands and products offering performance benefits but Trion:Z says its success is down to results, with 89 per cent reporting a noticeable difference when using its products and 60 per cent of sales attributed to word of mouth recommendations. In addition, manufacturer Arc Quest now boasts ISO certifications, a European CE mark and Japanese medical approval. Nisha Mehta, European marketing manager for Trion:Z, says: “The history of magnetic therapy goes back thousands of years.


“There are a lot of company’s boasting quick tests to prove effectiveness but Trion:Z is the only one with Japanese medical approval, CE mark and a strong reputation. I feel the difference and for a starting RRP of £19.99, isn’t it worth a try?”


Email: info@eurozonebrands.com www.trionz.co.uk


Name: Jaap Stockmann Sport: Hockey Nationality: Dutch


Best known for: Winning the Euro Hockey League with HC Bloemendaal in the 2008/09 season and being part of the


Dutch Olympic team that came fourth in the 2008 Beijing Olympics


Will be using: Brabo Hockey equipment


Name: Grégory Gaultier Sport: Squash Nationality: French


Best known for: Being the only Frenchman to win the Tournament of Champions Will be using: Dunlop Aerogel 4D Elite


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