VIVOBAREFOOT
VIVOBAREFOOT Kids
includes styles designed for running, walking, hiking and
school. As part of the VIVOBAREFOOT company mission to help encourage kids back outside, AW11 features a unisex winterised Chelsea hiking boot and an Eskimo ¾ height boot for girls. The Neo Kids, a highlight of the season, has all the performance hallmarks of the adult’s version with a new rubber sole unit and two updated child-friendly uppers (velcro for smaller children and lace-ups for older kids). The full size range runs from 21-39 and comes in bright and classic colours with popped stitching.
Legaro Superfit Superfit is the children’s brand of Legero Schuhfabrik GembH which
has its headquarters in Graz, Austria. Founded in Vienna in 1872 by a traditional master shoemaker during the Habsburg period, the company became a Private limited company in 1954. The Company has expanded further since then, and it now has over 1,000 employees around the world, producing 3.7 million pairs per year. ‘Big Responsibility for Little Feet’ - Superfit’s functional technology
was developed in cooperation with doctors, orthopaedic surgeons and universities. This technology is unique thanks to the combination of the following features:
1. European WMS Fitting system –Width measurements using this standardized European system.
Benefits of Vivobarefoot Kids include: • Allow natural growth and development • Stimulation of nerve endings in feet enhances sensory perception and circulation
• Strengthen feet and body • Naturally aligns posture • Protection from the environment
www.vivobarefoot.com Bobux Baby Shoes
Bobux Baby Shoes Bobux created the world’s first soft-
sole elasticated shoe for babies in 1991. It was the original little leather shoe that parents fell in love with because they stayed on and babies didn’t want to take them off. It was inspired by the New Zealand way of life – natural, free and fun. Bobux is a story of nature and nurture. Every item in
the range has been designed according to the laws of nature and is made from only the finest natural materials. Bobux shoes support and enhance every small step of a child’s development, from newborn to crawling, learning to walk and finally racing around the living room and jumping in puddles! Little feet go through an amazing amount of change from birth, right up to around four years old. The best thing for tiny toes and muscles as they learn to flex, grip and balance is to be free from restriction, but also supported in ways designed to help healthy development at each stage. The Bobux i-walk range combines
breathable, Eco-leather with a complete sole made from fully flexible, non-slip rubber. The non-restrictive design delivers the best
support for walking feet in which bones are still hardening and forming for future strength.
We pay special attention to ease of fitting and flexible
adjustments in the range of shoes, sandals & boots. Podiatrists recommend that shoes for toddlers allow natural foot action which i-walk does and why it’s recommended by the American Podiatric Medical Association.
www.bobux.com
2. Heel pad: Specially constructed – provides more impact protection. 3. Special extended interior heel cupping: For secure footing. 4. Lateral support: “Torsion protection” = extremely stable. 5. PU sole: With built-in shock-absorbing insulation. 6. Sole profile: Slip-proof, abrasion-proof = longer durability, Non marking. 7. Specially developed lacing: Arched design = completely anatomically correct.
8. Front part of the shoe is pleasantly wider: Plenty of toe room, maximum comfort.
97% of Paediatricians & Orthopedic specialists give TOP MARKS This was established by a survey carried out by Legero in the first
quarter of 2006 and completed by 500 paediatricians and orthopaedic specialists in Austria, Germany and Switzerland. The survey covered topics such as snug fit, anatomically correct lacing system, space for toes, flexible roll-off soles, breathability and overall impression. From Toddler to Teenager – The Superfit collections are produced in
sizes 18 – 43, which enables the brand to complete its mission of ‘big responsibility’ with children of all ages, sizes and needs.
www.legero.com
AUGUST 2011 • FOOTWEAR TODAY
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