GDS PREVIEW - DÜSSELDORF New Exhibitors confirm GDS Concept
GDS – International Event for Shoes & Accessories GLOBAL SHOES – leading trade show for sourcing 07 to 09 September 2011 S
eptember sees established brands like Geox, Farrutx and Fratelli Rossetti coming back to GDS. Adidas SLVR and Desigual use the trade fair as a lifestyle platform and Portugal’s star designer Miguel Vieira celebrates his German premiere.
Altered hall segmentation, new concepts – many were immediately
delighted when GDS completed restructured exhibitor positioning over the last few years. And even those who originally missed the familiar walkways are now convinced of the changes, explains GDS-Director Kirstin Deutelmoser: “Everyone knows where to find what exhibitor. And not just out of routine but because the themed world concept works and has found equal acceptance amongst both visitors and exhibitors alike.” This new coherence created a positive mood at the past few events and is now even attracting traditional brands back to GDS after a long absence. For instance, Kirstin Deutelmoser has managed to convince Geox to make a comeback here. The fact that Adidas SLVR is now also represented in the white cubes
segment while Lurchi is celebrating its comeback in another hall demonstrates just how successful the segment strategy at the fair is working. In eleven different themed worlds visitors are offered a variety of focuses and innovations – such as the new shoe collection from Desigual. GDS is expecting a total of some 840 exhibitors in these themed worlds – including exciting brands new to the fair like Alviero Martini, Ambitious, Bourne, Gianna di Firenze, Callaghan, Lumberjack, Heschung, Ilse Jacobsen & Hornbæk, John Fluegvog, Smith’s American, John Varvatos, Fonnesberg or United Nude and D'acquasparta.
“Brit Edition” in Hall 4 Those preferring British design are also fully catered to at the
forthcoming GDS. This time the Premium segment at GDS will once again feature selected newcomers in the “British Edition” area in Hall 4. The exhibitors showcasing their collections here in cooperation with the BFA – British Footwear Association include: Northern Cobbler, One True Saxon, Ted Baker Footwear, Po-Zu, Laidback London, Esska Design, Kat Maconie, Michael Lewis London and Cheaney Shoes.
26 • FOOTWEAR TODAY • AUGUST 2011
Design Attack à la “Miami Vice” The 15th edition of Design Attack awaits us with its new motto: Miami Sun Machine. The area is transformed into the pulsating city of Miami harking back to the legendary US cult series “Miami Vice”. 100 young designers will be showcasing their unusual collections beyond the mainstream to the audience here in this trendy area.
www.gds-online.com www.globalshoes-online.com
New Fashion Show Concept for GDS Focus Trends In addition to new exhibitors, visitors in September can also look forward
to an innovative new show concept. Style-assured staging and a much stronger focus on shoes are the central ideas of the new concept. The show trends will be much more at the forefront here than they were in the past. Behind the scenes an international creative team is responsible for implementing the conceptual design of the shows. In tune with the summer season the fashion shows will now be held for the first time in their own show marquee in the outdoor area between Halls 3 and 6. “Our shows make it possible to really experience the GDS focus trends. In no time visitors can gather compact information on all the trends for the coming season. And all this in an emotional and entertaining manner,” says Kirstin Deutelmoser.
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