NEWS
New German partnership for UK shoe care and lace manufacturer Shoe-String
LEICESTERSHIRE’S shoe care supplier and lace manufacturer, Shoe-
String have embarked on an exciting new partnership with German shoe shine and sole cleaning machine manufacturer, Heute, to become the exclusive UK distributor of these world renown machines. Managing Director of Shoe-String (UK Distributors), Caroline Collins said:
“We are very excited to be working with Heute and believe that by adding these machines to our range of brands and products, we are supplying something that will provide our customers with an exciting new dimension to the services they provide.” “We are working very closely with the team in Germany to ensure that
our customers across the UK and Ireland are provided with excellent service and advice to help them select the machine that is perfect for their needs.” Heute, founded in 1905, have expanded worldwide and supply machines
for both private and professional use in an industrial and commercial setting. They also supply heavy duty machinery suitable for production purposes. 2011 will see Shoe-String supplying both new machines and replacement polishes to the UK and promoting the Heute brand both to the general public and the Footwear industry. The coin operated shoe shine machine also offers an opportunity to
provide a unique and memorable customer service, bring in those extra pounds in this difficult economic time and keep customers coming back. Key account sales co-ordinator, Jackie Holden said: “Heute’s machines fit a huge range of consumer needs, from the small Easy Comfort which can fit easily in the home, to the Solamat 90 sole cleaner for industrial use.” “It is a great range to be working with and sales to date are very
encouraging with fantastic feedback on the quality of these machines.” Shoe-String add the Heute brand to their range of products that also include Woly shoe care, Silver shoe care, the Worksite range for work boots, Loving My Bag handbag care products, Shoe-Candy and not to forget Shoe- String Laces and Insoles. Shoe Polish machines are ideal for making your customers feel you are giving them that little extra service.
Heute shoe shine and cleaning machines are available in the UK from Shoe-String,
www.heuteuk.co.uk or 01858 467467
Babycham appoints UK sales executive
Jacobson Group is pleased to announce the appointment of Jon Paul Grogan to the position of sales executive for the Babycham footwear brand. Grogan will be responsible for selling Babycham branded footwear and accessories to key, targeted accounts. Grogan will continue in his current
role at Jacobson Group, selling Gola Classics footwear and bags, alongside his new position. The Babycham collection targets the
young female who likes fun and spirited footwear and will retail from SS12.
10 • FOOTWEAR TODAY • AUGUST 2011 "Chameleon Shoe" Offers Custom-made Comfort Whatever The
Occasion A final year Design student from Brunel University, London, has created a high heel which can be used with uppers in a variety of colours and shapes. Self-confessed high heel fan, Rosanna Wells, 22, of Chipping Sodbury, Bristol, has designed a comfortable shoe which can be worn with a variety of styles that can be slotted into the base for a change of look. “I love high heels and I have a lot of them,” said Rosanna. “It annoys me that some are uncomfortable and I know will hurt after a while so I can’t wear them.” Her “Chameleon Shoe” consists of a high heel with a custom-made insole that is moulded in to fit the wearer’s feet, using soft foam for the inner sole. The personal shoe has a locking mechanism for the top sections; these clip on “like changing cartridge heads on razors,” explained Rosanna. She has also designed a storage bag for the tops of the shoes. “The shoe is handy for going on holiday. It takes up less space and you could save on costs.” The comfortable base has a thick platform front section, so the foot
isn’t elevated as much and there is a grip on the bottom. The base would be replaced when the grip wears out. “Until then, the wearer could just buy the colour and style she likes
and keep up with the trends more easily, without having to find a shoe that would be comfortable.” As well as studying Design at Brunel University, Rosie also took
courses on shoe design at the London College of Fashion, and researched orthotics to look at people with feet problems. “The idea means that if you have sensitive feet, you don’t have to stop wearing heels,” she added. “This is something innovative and different. It’s the look of high
fashion but with comfort and without the ridiculous price tag. There would be a high initial cost but after that, the cost would be very reasonable for many desirable pairs of shoes.” Rosanna Wells’s “Chameleon Shoe,” is in Made in Brunel, the final year show of Brunel University’s Engineering and Design students at The Bargehouse, Oxo Tower Wharf, Bargehouse Street, London SE1 9PH, June 9-11.
Web:
www.madeinbrunel.com www.footweartoday.co.uk
One high heeled shoe fits all kinds of styles
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