PURE PREVIEW
The best of British fashion
In February 2011, Pure London saw an increase in international visitors by 12% with more buyers from Europe and as far afield as Hong Kong, Australia, Japan and the USA. In the past 2 years the number of visitors to the show has increased by 50% while the size of the show in square meters has grown by 27%, demonstrating that Pure London is as a must visit in the international buying calendar. The show was re-edited in February with over 1086 brands exhibiting across both venues and over 248 of these were new brands to the show. A host of top British brands will be exhibiting including premium brand
P
Goat, who will be showing their main line collection for the first time. Returning to the Premium section with a range of 60’s style shifts, clean line dresses and seam detailing, the collection is a must see. Alongside Goat, London based fashion designer, Ann Louise Roswald, a
graduate of Central St Martin’s College of Art & Design, will present her ready-to-wear collection, known for bold, signature floral prints. Vintage inspired label Wondaland reveals a second collection. Expect to see super chic designs, complimented by antique embellishments and playful prints. Also flying the British flag is Anonymous by Ross + Bute is a British; a highly feminine, ageless womenswear brand that bridges everyday essentials with must have occasion wear in a luxurious, yet affordable collection. British brand Sticky Fingers’ Spring Summer 2012 collection is all about
the ‘wrap dress’. The iconic design will be brought back in the same figure flattering style and put into seasonal prints. Modern clean lines with feminine details, beautiful printed silks add interest and colour to the collection. Alongside Sticky Fingers; Joules, Fenn Wright Manson, James Lakeland, Fever, Darling, Nougat, Seasalt and Komodo will all return to the show with their latest Spring Summer 2012 collections. Top UK designers Olivia Rubin, Ian Stuart London and Anoushka G will be
showing their stylish evening wear in London Olympia. British designed, and based in London for over 15 years, John Charles will offer a range of styles for any special occasion. Returning to the Boutique section, the collection will present a range of florals to create rich seasonal prints that seduce in luxurious satin and silks. Spirit Young Fashion makes a return and will be situated in Earls Court 2 alongside menswear trade show Stitch. Find a large selection of young trend led British labels including Pepe Jeans London, Forever Unique, Renee London, Yumi, Cubic, Tofu, Limb and Pixie. Young fashion brand Ruby Rocks, a regular to the show, will unveil a new
capsule leather collection this August. The new range, entitled Bold, features luxurious leather and ultra soft suede, with key pieces including catwalk inspired high-waisted shorts. Young women’s fashion brand Little Mistress, who have recently teamed
up with The Only Way is Essex star Lucy Mecklenburgh, will be making a debut at the show with their range of pretty summer dresses. Situated on the Upper Level of London Olympia, the Accessories hall allows buyers the chance to source accessories alongside seasonal clothing
24 • FOOTWEAR TODAY • AUGUST 2011
ure London now moves into its 30th season and will open its doors from 7th-9th August 2011 in two venues: London Olympia and Earls Court. Attracting visitors from across the globe, Pure London is widely acknowledged as one of the key events in the buying calendar.
trends from handcrafted jewels through to leather clutches, printed scarves and bespoke hats. After the success of last season Tatty Divine, St Erasmus, Patrick Cox and Comfort Station will return to the show. Zandra Rhodes, Queen of British fashion, will be launching a range of
vintage-inspired jewellery in collaboration with costume jewellery brand Adele Marie. Industry expert Eric Musgrave will be interviewing Zandra live on stage on Monday 8th August – not to be missed! Following an extensive career in the world of fashion, Jacqueline Headlam
has collaborated with experienced British artisans to create her range of designer bags. Her beautiful collection of limited edition and exclusive hand- made bags and accessories will be on show.
7th – 9th August 2011 London Olympia & Earls Court 2 Inspired by the heritage, quality and vibrancy of London, Tamara Fogle
will return with her stunning range of handbags. Established in 2007, Fogle’s bags are all produced in family run workshops in London, ensuring the finest quality of British Industry. Working from a Notting Hill studio, Tamara’s background is in antiques and interior styling, both of which have strongly influenced the design ethos of the brand. A royal favourite, Vivien Sheriff, will return to the show with her stunning
handcrafted designs. The fashion world have gone crazy for the British milliner, as 2 billion eyes watched her stunning creations adorn the heads of dozens at the Royal Wedding. Don’t miss fashion journalist, Eris Musgrave, interviewing Vivien Sheriff on the Contemporary stage on Sunday 7th August. Taking up an entire hall of its own alongside the Accessories section, Pure
Footwear will host a range of UK designers and contemporary footwear brands. Vegan footwear brand Beyond Skin, will showcase their gorgeous range of stylish footwear whilst other top brands include Wedge Welly, Ravel and Cara Footwear. Pure London will continue to support the very best of young design talent
with a range of Graduate Fashion Week winners featured on the catwalk. Marissa Owen winner of the Womenswear award and Rory Longdon winner of the George gold award, will be opening the catwalk show on the Spirit stage, giving buyers a second chance to seeing these winning collections. This August, Pure London has a great line-up of industry speakers hosting
sessions across the two venues. These include Drapers fashion editor, Laura Weir, fashion journalist, Eric Musgrave, British fashion expert and television presenter Caryn Franklin, and Heat Magazine editor Lucy Cave. With over 1000 womenswear, footwear, accessories and young fashion
brands across Olympia London and Earls Court 2, a cracking line-up of seminars with leading industry figures, exclusive trend forecasts, celebrity appearances and so much more, Pure London is a must visit in the buying calendar.
www.purelondon.com
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