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INDUSTRY NEWS NIBCO expands distribution center


ELKHART, IND.— NIBCO held a ribbon-cutting ceremony and open


house on June 9, 2011, to mark the official completion of its iron valve plant expansion and grand opening of its new distribution center in Blytheville, Ark.


Attendees toured


NIBCO company officials were joined by elected official dignitaries for the ribbon cutting ceremony marking the grand opening of the new NIBCO iron valve distribution center at its Blytheville, Ark., plant. From left to right: NIBCO president and COO, Steve Malm; Arkansas state representative Tommy Baker; NIBCO chairman of the board and CEO, Rex Martin; NIBCO vice chairman of the board and CPO, Alice A. Martin; Arkansas State Representative, David Burnett; mayor, City of Blytheville, James Sanders; and NIBCO plant manager, Danny Quick.


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the 281,500-square- foot iron valve manufacturing facility and new distribution center to learn more about the company’s best practices, including lean manufacturing, and its commitment to safety, quality and service. For more info,


www.nibco.com.


Hydronic businesses promote ‘Beautiful Heat’


TORONTO— Eleven manufacturers of heating equipment have launched


“Beautiful Heat,” a comprehensive marketing program to promote the benefits of hydronic heating. Hydronics is one of the oldest


forms of household heating and has evolved into a sophisticated system of home comfort that delivers clean and quiet heating and cooling solutions through combinations of floor, wall and ceiling panels, radiators and ducts. Hydronic systems are compatible with geothermal and solar technologies to provide homeowners with the most energy-efficient systems available today. To help increase market awareness


and growth, Beautiful Heat will target consumers to inform and educate them about the many benefits of hydronic heating. Beginning in September 2011, the program will incorporate targeted campaigns of public relations, consumer advertising and Internet marketing to raise the profile of hydronics and establish it as a high value household fixture. Strategic alliances will be forged


with homebuilders, architects, designers, renovators and realtors and the program will also ensure continuity of the value stream by establishing a strong referral mechanism to connect buyers with knowledgeable contractors. Beautiful Heat partners include


Armstrong, Bell & Gossett, Grundfos, LAARS Heating Systems, Raypak, Taco, Tekmar Control Systems, Uponor, Viessmann, Watts Water Technologies and Weil-McLain Canada.realtors and the program will also ensure continuity of the value stream by establishing a strong referral mechanism to connect buyers with knowledgeable contractors. Beautiful Heat partners include Armstrong, Bell & Gossett, Grundfos, LAARS Heating Systems, Raypak, Taco, Tekmar Control Systems, Uponor, Viessmann, Watts Water Technologies and Weil-McLain Canada. “The RPA is currently working with


e Circle 11 on reader reply form on page 80


Canadians to bring a U.S. version of Beautiful Heat here in the States. It would be good for all of us. So much of the market is shared and the Internet makes the border essentially disappear,” said Ted Lowe, RPA executive director. For RPA info, www.radiantpanelassociation.com.


phc july 2011 www.phcnews.com


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