G2E ASIA 2011
are expanding into Asia and do not bet against them succeeding!
Vice President of Product Management Tim Richards thinks will be a great fit for Macau. Tim explains: “It’s been a great market for us; we’ve placed a lot of G3 product here in Macau, so now we are promoting the G4 product line, which has new games and more flexibility. We’ve got great customers here, we’re working to expand the market and expanding the products, placing new products here. “We’re really highlighting Organic Island and
our multigame capability. Players can sit at the terminal and switch between games; they can chase trends on a Baccarat game or a Sic Bo game, or move between the same type of game or different kinds of games on the same terminal. Our focus here is to push this concept, these island-style installations, into this market. “There is more mass market acceptance here
now for product like ours. Over time in any new market, no matter whether it’s slots or table games, you’re fine tuning the gaming floor. The customers here now are used to G3 and are ready for G4, and now we can feed those players that want to chase trends. Now, a table game player will sit at a Baccarat game because there’s a nice streak going on there or the shoe seems generous to them, or they want to jump between games – that can all be done very easily at the push of a button on our G4 Organic Island. Any table player, in Asia or elsewhere, you want the freedom to get up and see other games, try them out, see where the luck might lie.”
DLV, the Latvian slot manufacturers, brought
their attractive Diamond widescreen cabinet, and used to show visitors their DIAMOND GAMES Premium series. The cabinet boasts TITO support, a 16:9 ratio screen, two hoppers, enhanced audio quality and an eye on ergonomics which all combine to make it a big step forward from the company’s Diamond DTFT cabinet. An close eye has been paid also to the cabinet’s durability, including moisture resistance and dust-tightness. The company has had immediate success since deciding to take on the Asian market, with installations already this year in Cambodia. Already well known in Eastern Europe, parts of the EU and Latin America, DLV
Giorgio Abbiati, CEO of Abbiati Casino Equipment, was very positive talking about G2E Asia 2011. According to Giorgio it was “the most successful show in Asia in the last five years, very busy with the number of visits, as the majority were important decision makers.” Giorgio added: “This show had brought to Abbiati a number of interesting opportunities and we met a number of new clients not just from Macau, but also from other Asia regions, including Singapore and India.” The biggest interest from visitors was for the
new Abbiati TV Poker table. Despite Poker not being considered a popular game in Asian countries, the enormous interest shows that this game is becoming more popular. The new table was designed and manufactured using top quality materials and in collaboration with Dallmeier, as Abbiati had used their high- quality cameras – as Giorgio sums up, they are “the best on the market.”
bar so very high? It brought innovation in the G+ Deluxe cabinet series, which now has a very cute feature in that a player can track the machine’s performance and see if it has paid out recently or not; what the player then does with that information is up to them, of course. It’s a feature an operator can implement or not as they see fit, but it would make sense for an operator to help a player feel empowered and more in control of their luck. Alice was another standout, with a design similar to the classic Goldfish game, which has done well in Asia. The features are different but the feel is reminiscent, so players might find familiarity in its look and overall design. Candace Lucas, Executive Director of
Marketing Operations for WMS, told us the company is also pushing its new Bluebird XD cabinet into Asia. She explained: “We’re also promoting our Bluebird XD cabinet, which is like a hybrid slant-top/upright cabinet. If you look at the design it’s no larger than an upright would be – it gives the operator the best of both worlds, the comfort of a slant-top for the player with the footprint of an upright.”
EGT is slowly easing its way into the Asian
The American Roulette table, with Winning Number display, was specially designed for G2E Asia; manufactured using carbon fibre and top quality leather and the table itself was completed with the Roulette wheel incorporating Abbiati’s patented laser technology. Abbiati had also brought to Macau the Bean Shape Baccarat table. During the show Abbiati also introduced to
visitors their new line of chips and plaques which contain more security features, including edge designs and UV logo. Abbiati also used the exhibition to announce that they have now received their licence approval to sell gaming chips in Nevada, approved by Nevada Gaming Control Board, which has been a key element for discussions with American Operators in Macau.
It’s no secret that we’re huge fans of WMS
product; over the last five or six years, they’ve had the most innovative and exciting slots on the market, though their main competitors have been closing the gap of late. So what did G2E Asia bring from WMS, who always set the
market, as Nadia Filipova told Casino International, with business happening in the Philippines and Macau. Nadia said: “Development has been done in the Philips with PagCor and machines have been accepted for trial there. We hope we will have a substantial number of machines installed there before the end of the year.” EGT now has a representative office in the Philippines, which oversees their involvement in Asia outside of Macau. Within Macau, the company works with a local partner, Winning Asia. The emphasis at the event was on the
Widescreen Vega Vision+ cabinet and its multigame mixes. The GLI-certified cabinet features multi-language capabilities, including Chinese and Spanish, so it’s a genuinely international product, and multigames are really picking up in Asia. EGT already has over 100 machines installed in Macau and is actively working on growing that number; their research and development team has been designing specifically Asian- themed games, for example; this will also hep as they work to expand into Singapore.
There was much more to see at G2E Asia and
we’ve really only touched on the highlights here. The show really has picked up after a couple of quiet years, with a nice buzz about the floor and a feeling of business being done. G2E Asia 2011 has re-established this show as one of the gaming industry’s Big Four, alongside SAGSE Buenos Aires, ICE, and G2E Las Vegas. And hurrah for that.
JULY-AUGUST 2011 41
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