Our people are LEADERS


Nipissing takes great pride in being a student- centred university, an institution where staff and faculty work hard to ensure that our students have all the tools they need to reach their fullest potential and become outstanding citizens, ready to work towards, and achieve their dreams. We aim to graduate leaders who bring vision, critical thinking, empathy, creativity and passion to all their future endeavours.


Top Right: (left to right) Karen Strang, Lindsey Gradeen, Melissa Toupin Laforge, Merci Francis (sponsored student) Top Left and Middle: Dr. John Nadeau in Beijing Middle Left: Varsity soccer player Justine Carlyle Bottom: Lakers varsity hockey – scoring one for the home team


Nipissing University and 2008 Beijing Summer Olympics


Dr. John Nadeau from the School of Business is an active and respected scholar in the field of marketing and consumer behaviour. During the 2008 Beijing Summer Olympic Games, he collaborated with researchers Louise Heslop from Carleton University and Norm O’Reilly from Syracuse University, to examine the views of residents and tourists of the Games and the host country before and after the mega-event. Te research was done within the context of marketing theory on country image effects and psychology theories attribution. Te paper, titled China’s Olympic Destination: Beijing Tourist Evaluations of China and the 2008 Games, won the Best Paper Award at the prestigious International Conference on Destination Branding and Marketing, held in Macau, China.


Te paper, funded in part by a research grant from the Social Sciences and Humanities Research Council of Canada, was the first cross- national study of the Olympics and their effects using before-and-after event measures. Interestingly, despite the widely-recognized technical success of the Games, post-event assessments were overwhelmingly lower than the evaluations carried out ahead of the events.


Long-term, the paper has important implications for both the effects of mega-events on country images and the effects of the host country on the event brand image. Tese issues have relevance for countries seeking to host mega-events and those who manage these events and make decision about where they should be held.


Celebrating internationalization


Karen Strang, Nipissing’s International Services and Programs Administrator, wants to increase Nipissing’s global presence and foster global citizenship in students. Recently, her efforts were celebrated by the Canadian Bureau for International Education (CBIE), which selected her as the recipient of the


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