beach body
sun, sea, and . . .
the perfect beach body!
As I write this, the sun is shining through the office windows and we’ve just been treated to a week- long heat wave.With Summer clothes amust, it’s definitely enough tomakeme consider what needs to be done to preparemy post-Winter body for a nerve- wracking bikini reveal this Summer.
It’s been a whole year since I thought about losing weight and toning up, going further than the flick of a razor onmy legs, and with everything under cover, I definitely haven’t thought about what shade of pale I might be! So with Summer showing signs of being a good one (it’s about time!), update your treatment list with every treatment under the sun designed for perfecting that bikini body!
“Potential clients will already be thinking about their Summer holidays and without a doubt will also be thinking about how to look and feelmore confident about themselves whilst soaking up the sun beside the pool,” saysAndrew Snaddon, UK Sales andMarketingManager, Energist.
Some of themost popular treatments your clients will be looking for you to offer include tanning treatments, slimming and toning treatments, hair removal treatments, andmanicure and pedicure treatments.
One of the easiest ways to attract clients before they hit the beach is to group ‘holiday themed’ treatments together to create a perfect pre-holiday package. If the treatments you already offer are looking a little tired, or you want to expand the treatments that you already have on offer and put together a variety of holiday packages to suit all budgets and desires, take a look at our round-up ofmachines and products dealing with a range of beach body requests.
let’s tone
Getting into shape is one of the biggest worries formost before they bare all on the beach, and if there’s one time they will be looking for a quick weight loss or toning fix it’s before a well-earned
holiday.Make sure you’re the one they turn to for advice on treatments.
“Although the thought of higher temperatures and Summer flingsmake us feel warmand fuzzy, the thought of pinching our thighs to see howmuch cellulite we’ve developed over the past few months can strike fear into the heart of even themost avid gymbunny,” say ABC Lasers.
“With slimming and toning treatments being very seasonal, we’d suggestmarketing the body treatments around key holiday points in the year,” adds Silhouette International. “Themost obvious dates in the year are the Easter half termand the end of the school year,meaning that if you had the demand you could possiblymarket the treatments between themonths of February to September.”
Marion Cadwell, of Provence Cosmetics, continues: “Doing the treatment on yourself and experiencing the benefits is a fantastic way to be enthusiastic about the treatment and to convey the benefits to [clients].”
Accent XL fromABC Lasers promises to give a full bodymakeover by transforming the appearance and quality of the skin, whether it’s orange peel on the thighs or the ‘ripple effect’ across the tummy
Accent XL uses radio frequency, which heats the dermis, reorganising the cellular environment and stimulating cells to release toxins and produce new
collagen.The Accent XL has two radio frequencymodes - BiPolar and UniPolar - which provide therapeutic heat to different tissue depths within the body. Lymphatic drainage is also achieved fromthis unique treatment; meaning toxins are dispelled fromthe
lymphatic
system.TheAccent XL gives visible results after just one treatment, meaning skin is instantly refined with dimples smoothed over and slack skin looking tighter in no time.
Eliminate fat naturally in amatter of weeks with Lipomassage fromLPG Endermologie®
.The new CelluM®
machine combines enhancedmodifications and an exciting newmenu of high-precision body treatments to fight stubborn fat and slackening skin. Lipomassage has a proven ability to reactivate fat cells, increasing lipolysis bymore than 70
percent.After just six sessions, visible results can be achieved - resistant fat is eliminated, curves are resculpted, cellulite is smoothed away and skin is firmer.
Endermologie presents a tailored and targeted solution to suit every client’s need with a choice of eight new treatments utilising the following techniques for optimumresults: Expert Lipomassage, Endermo-Detox, and Endermo-Draining.
The Dermalift Profile fromSilhouette International offers amultiplicity of treatments fromlifting and tightening to slimming and
anti-cellulite.As well as offering body treatments, the Dermalift profile can also carry out facial treatments, meaning you can add evenmore treatments to your treatmentmenu.
The Profile systemuses an automatic algorithmto tailor the treatment to each client’s individual
needs.This changing algorithmensures that all the client’s muscles are toned using several different techniques, providing the best lift and toning in the fastest possiblemanner for each
client.The systemalso boasts a ‘fast slim’ program, delivering the equivalent of 350 sit-ups in just 20minutes, designed to cater for those on a tight
timescale.Although an immediate difference is noticeable after just one treatment, it is recommended that a client have aminimumcourse of six to 10 treatments.
GUILD NEWS 43
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