business2business BeautyUK a success
Visitors and exhibitors have reported a fantastic BeautyUK event, which took place at the NEC Birminghamlastmonth.
The event was theMidlands’ only professional beauty exhibition and was held alongside the UK’s largest complementary therapy exhibition, Holistic Health.
Dear Readers
Well, whether we’ve got the weather or not, Summer is officially here. I hope you’re embracing the opportunities this brings your salon or beauty business.
In this issue of Guild News we’re giving you advice on how to ensure your clients get their perfect Beach Body - not an easy task for some, but with the array of toning, smoothing, slimming and tanning treatments at your disposal, it’s something you can achieve whilst boosting your business at the same time.
If you haven’t already created your pre- holiday beauty packages now’s the time to do so, as there’s plenty of demand, asAndrew Snaddon, UK Sales andMarketingManager for Energist explains: “Potential clients will already be thinking about their Summer holidays and without a doubt will also be thinking about how to look and feelmore confident about themselves whilst soaking up the sun beside the pool.”
Whilst you’re thinking about beach body packages, consider other ways that you can meet client demand for treatments in an innovative way.Take a look at Claire Matthewman’s article, as she quashesmyths about treating pregnant clients and gets some expert advice on the safest way to introduce mum-to-be packages into your salon.
And don’t forget the boys! It’s Fathers Day thismonth (make a date for Sunday 19th June), and youmight be surprised at the number of chaps who are becomingmore comfortable in a salon
environment.Market special ‘Dad’sTreat’ packages to your existing female clients and you’ll be solving their gift dilemma as well as encouraging a new client onto your therapy couch.
So, to use an old cliché, ‘think outside the box’ this Summer and see how your profits soar at the same time as the Summer temperatures!
Best wishes,
The two events provided therapists and salon owners with information, product and treatment launches, training innovations and demonstrations of skin care, nails, tanning,massage, aromatherapy, body treatments and salon essentials such as furniture and uniforms.
Check out our July issue for a full event review.
Celebrating 10 years
Holistic Health 2011
: 25th March 2012
The date has been announced for Scottish Beauty 2012 as Sunday 25th March. This will mark the 10th anniversary of the beauty trade exhibition - the only one of its kind in Scotland.
This year over 5,300 therapists, nail technicians and salon owners flocked the to the Royal Highland Centre in Edinburgh for the one-day exhibition which showcased the leading professional skin care, beauty equipment, nail systems, tanning and accessories available to the Scottish market, making it the highest attended Scottish Beauty event.
For information on stand availability at Scottish Beauty 2012, telephone Ruth on 01332 227689 or email
ruth@BeautyServe.net
Send us your thoughts . . .
Here at Guild News we always like to give our readers what they want so we’re giving you the opportunity to tell us what you’d like to see featured in your favourite trade magazine over the coming months.
Perhaps there are particular therapies you’d like us to focus on, or treatment developments that you’d like us to research on your behalf. Maybe there are certain types of businesses you’d like us to visit in our monthly Salon Spy feature, different jobs within the beauty industry you’d be interested in reading about, or training courses that you’d like us to report on.
Melissa Dennis Editor
Plus don’t forget your feedback on features, articles and news stories is always welcome and very useful to us.
Contact editorial with your thoughts at
melissa@BeautyServe.net
10 GUILD NEWS
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