Multitone


Product Placement – Marketing Initiatives


Before product placement became a recognised marketing tactic, Multitone was at the cutting edge. Our pagers have been seen and used in films:


Carry On Again Doctor. January 1970: Actor Jim Dale who is Dr James Nookay in the film ensures that he is in touch with all of his patients as he can be contacted via his Multitone paging receiver.


Image of Jim Dale dressed as a doctor with Multitone pager in his pocket.


007 in Dr No Recognises the Power of Paging


Whilst in the arms of a beautiful woman, James Bond receives an urgent message via his pager. This is too direct a message for him to ignore even with the obvious distraction. The pager used by Sean Connery in this film is now housed in the Multitone head office.


James Bond in Dr No.


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