Industry Update THE KBSA COLUMN
The Alistair
Mackintosh showroom in Birmingham uses Ultra Tile exclusively.
Alistair Macintosh prefer Ultra Tile
Group managing director Martyn Davis and group marketing director Simon Collyns on the New York set of the new 'Inspire' marketing suite.
Symphony joins KBSA as corporate member
T
he KBSA (Kitchen Bathroom Bedroom Specialists Association) has announced that The Symphony Group, the UK’s largest privately owned manufacturer of fitted kitchens, bedrooms and bathroom furniture is the latest industry supplier to become a corporate member.
Symphony has over thirty years experience in the UK retail market supplying independent retailers with their Gallery, Embrace and Venetian brands.
Their commitment to join the KBSA coincides with the major launch of a number of new product initiatives for their premium kitchen brand Gallery. Simon Collyns group marketing director at Symphony said: “Our success has been built on a commitment to unrivalled customer service which is in perfect synergy with the specialist retailers that are members of the KBSA. “Our KBSA membership will build brand awareness within this important sector and help us communicate the benefits of our offer. It is particularly important now that we have launched our new ‘Inspire’ Marketing Suite, a unique facility for retailers to view over 100 kitchens, bathrooms and bedrooms all in one place.
“We have a very special display package available exclusively to KBSA members and look forward to building new and lasting relationships.” Graham Ball, chief executive officer of the KBSA, said: “Symphony is a welcome addition to our corporate membership and we are delighted to welcome them.
“The KBSA is the only association to offer this unique combination of specialist retailer with support from corporate brands. Our corporate membership continues to grow as more companies appreciate the benefits of engaging with the best specialist retailers on the high street.”
Impey appoints new MD and boosts marketing team
For further information, please go to the KBSA website at
www.kbsa.org.uk
Impey UK has appointed Martin Carroll as managing director. With a wealth of experience working for companies such as Armitage Shanks, Ideal Standard and Ideal Bathrooms, he will be responsible for the development of the product brands. “We have a clear focus of where we want to be, increasing the marketing team from one person to four,” comments Martin. “Impey has a very good reputation for quality products and we want to capitalise on this, reinforcing our team and product offering in order to achieve the
growth we are looking for.” The team includes Steve Trigg who has been with Impey for five years, as head of healthcare marketing. Joining Impey as head of retail marketing is Gemma Rickard who has experience in the homes and DIY sectors and expertise in Internet marketing. Responsible for marketing services is Debbie Smith who has been with Impey for 18 months, while social media executive Neil Whitehead is tasked with building a media personality for Impey within online communities.
BKUMAY 2011 51
Bathroom pods in the Alistair Mackintosh showroom have been replaced recently to showcase new ranges of natural stone, ceramic and porcelain tiles. All tiles were fixed with Ultra Tile ProFlex SP in white and finished with Ultra Tile WideJoint grout in limestone.
Additionally, all fit services provided by Alistair Mackintosh use Ultra Tile adhesives and grouts to provide that professional durable finish.
Ultra Tile ProFlex SP is a single part, rapid setting cementitious adhesive
which is firmly established as one of the brand’s leading products. The product is specially formulated to achieve enhanced adhesion and flexibility making it ideal for areas where slight movement or vibration can occur.
ProFlex SP has an application thickness of 3-20mm and is ready to take light foot traffic within 3 hours. For more information on Ultra Tile’s range of tile adhesives, grouts and ancillaries, call 01827 871871 or visit
www.ultratileadhesives.co.uk
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