ROUTES TOURISM MEDITERRANEAN
Hitting the mark T
he Destination Briefi ngs held at Routes Tourism Mediterranean proved to be a real highlight with representatives from the
Ministries of Tourism and Culture in the Istria region of Croatia, Greece and Turkey, offering delegates real insight into their respective regions’ tourism industries and the ways in which they are working with their various stakeholders.
Turkish Ministry of Culture and Tourism
Levent Demirel, deputy director general promotion, Turkish Ministry of Culture and Tourism, said that early booking fi gures indicated that Turkey is expecting a 10%–15% growth in tourism traffi c this year. He said Turkey is committed to improving the quality of experiences on
A
Levent Demirel, deputy director general promotion at the Turkish Ministry of Culture and Tourism said Turkey is forecast to welcome over 10% more visitors this year.
50
www.routes-news.com
>>> Tourism organisations’ Destination Briefi ngs provided essential insight into key leisure markets in Europe.
offer. Demirel said he hoped Turkey would be seen as an “open air museum”, not only in terms of its vast historical and cultural attractions, but also for its range of holiday possibilities.Highlighting the vast array of activities on offer, which includes winter sports, such as skiing, Demirel said that extending the tourism season is a key objective.
Istria Regional Tourist Board Denis Ivosevic, managing director of Istria Regional Tourist Board, focused his briefi ng on the Istria region of Croatia. Ivosevic said the focus is not on tourist numbers, but rather on the quality of tourists’ experiences. He said the biggest challenge was ensuring collaboration with aviation stakeholders. The Ministry of Aviation has launched a programme of actively recruiting airlines and
has successfully obtained 64 new carrier agreements, to start this summer.
Greek Tourism Ministry
Christos Petreas, advisor to the deputy minister of Culture and Tourism for the Hellenic Republic, highlighted that there is “a new wind blowing on the government’s views of, and collaboration with, tourism”. Petreas highlighted that Greece is entering a new era of investment in tourism, illustrated by Ryanair’s entry into the market. Petreas said that Greece is working with the low-cost carriers and that “the door was always open, and the phone always answered”.
The Destination Briefi ngs, will be a key part of World Routes in Berlin, Germany, on October 2–4, 2011.
s a result of our discussions at Routes Tourism Mediterranean, we will be trying to design a new package to serve Antalya, which would be in addition to our other destinations in Turkey.”
Amir Fanaeian, managing director of Eligasht
W A
e met with several key target airlines; we were able to highlight the incentive packages we can offer and clarify the political situation and assure them that within one or two months we
expect everything to be back to normal.” Mohamed El Sioufi , Egyptian Airports Company
s well as the opportunity to chat informally to key contacts, the Gala Dinner was an ideal way to unwind after a day of meetings.”
Christian Schneider, head of network management at Lufthansa
RN
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60