AirAsia X CEO, Azran Osman-Rani, is now a familiar face at the Gold Coast, having even completed the airport marathon for the past two years.
remain committed to growing the tourism pie for the Gold Coast and northern New South Wales. This means that we are also committed to working in partnership with every airline to build a route and to ensure that the service is sustainable in both directions.
Marketing incentives In the case of AirAsia X, we work locally to highlight to our community the extensive choices that AirAsia X gives them to hub via Kuala Lumpur to so many global destinations. In order to make the service work, we committed to AirAsia X from the outset that we would work with them on fi lling their capacity and on cooperative marketing agreements to ensure this was fulfi lled. We work locally in the Gold Coast and in Queensland and we also worked extensively in the Malaysian market with AirAsia X to launch the new service and to sell the destinations. This marketing activity is ongoing.
Looking ahead
The combination of already having a long-haul airline partner of the calibre of AirAsia X, along with our runway extension and the more recent A$100 million terminal redevelopment – the fi rst purpose-built airport terminal
www.routesonline.com Image courtesy of Tourism Queensland
QUEENSLAND – OPEN FOR BUSINESS AirAsia X is running a ‘Gold Coast Famous for Fun’ campaign with special reduced fares to the Gold Coast in support of Tourism Queensland and Gold Coast Tourism following Cyclone Yasi in February. AirAsia X CEO, Azran Osman-Rani, says: “Gold Coast brings back sentimental value to us as it was our fi rst long-haul destination. Our support goes to the tourism bodies in Queensland in ensuring that the state bounces back into action in encouraging tourism traffi c to and from Kuala Lumpur. It is now time to leave the storm behind, and look into aggressive promotions and marketing strategies in assuring guests that the state is back to its normal, inviting, sunny and fun destination getaway.”
dedicated to low-coast carriers – all helps us in our discussions with other airlines. We are committed to working with our existing airline partners to increase loads on our existing routes and make them as successful as they can be, which we see as critical as attracting new carriers.
RN
ABOUT THE AUTHOR Michael Curtis is the Gold Coast Airport’s international business development manager. He was an integral member of the team involved in the start-up of AirAsia X service between Kuala Lumpur and Gold Coast.
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