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Incheon


Images courtesy of Incheon Airport. Network strategy


In a highly competitive regional market that includes some of the world’s biggest airports, how is Incheon managing to do so well? According to the airport’s head of route development there are many reasons, but the key one has been the drive to make Incheon one of the most convenient, welcoming and best- connected gateways in Asia. “Through our fl ag carriers, Asiana Airlines and Korean Air, we are trying to create a short-haul route network that spans the major cities in China and Japan. We want to offer passengers more ease than a domestic airport would, as well as more connections,” says Alex Lee,


www.routesonline.com


director of Incheon Airport’s aviation marketing group.


Award-winning service


While connectivity is important, Lee is quick to emphasis that Incheon is also an attractive place for carriers and international transit passengers.


For a decade it has been honing its customer service levels to a world-leading standard, an achievement that has been recognised by it winning ACI’s Airport Service Quality (ASQ) award for being the best airport on the planet six years in a row. A wide selection of shops, restaurants and several amenities that are specifi cally designed for international and transit


passengers, including a cinema, museum and art gallery offer some welcome, quality distraction during transit times. “Incheon is not only trying to become the best airport in the world, there are also efforts underway to make it a cultural and business port,” says Lee.


Open Skies agreements While the airport’s customer offerings and facilities are important, more importantly for Incheon is South Korea’s signing of some 20 Open Skies agreements since the 1990s. Recently, South Korea signed a new Open Skies agreement with Japan in December 2010. When this takes effect


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