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ICE 2011


It looks as though 2011 is going to be another


exciting year for International Slot Machine Sales. In the wake of unprecedented growth over the last few years they’ve already made some additions to the management and sales teams. “It is important that we have the right infrastructure in place” says Sam, “as we want to be able to respond very quickly to our clients’ needs”. ISMS left ICE with a record number of leads and enquiries – in part a result of having large and varied stock holdings, but also due to the excellent reputation they are continuing to acquire in the industry. During March, you can meet representatives from ISMS at AmEx 2011 in Dublin and at The Caribbean Gaming Show 2011 in The Dominican Republic.


Magic Dreams


ICE exceeded all expectations for Magic Dreams, with the Captain CA$H Jackpot system, powered by the cutting edge platform Xtend and linked to an exciting game library, was among the most appreciated products by customers. Brand new video roulette standalone Magic


50 MARCH 2011


Roulette Platinum and Double Draw poker, also earned much admiration from guests. Double Draw Poker was exhibited on the brand new


Slant Top cabinet 500ST 22’’ presented for the first time at ICE. Based on the previous elegant and ergonomic cabinet model, the new 500ST 22’’ features two 22’’ wide screens in order to offer to the players a total visual experience. With the new Slant Top 500ST 22’’ Magic Dreams


wants to offer not only quality and design but also the most comfortable mix between softness and solidity; sophisticated technology and desire to play. The ergonomic structure has been accurately defined to leave players totally concentrating on the gaming strategy and the chrome and glitter finishing are studied to bring glamour and elegance to the slot floor. The exhibition also gave MD a chance to introduce


new European Sales Manager Jaime Bonet Torrendell to customers. He will be responsible of the European and Mediterranean territories including Germany, Portugal, Cyprus, Spain, Malta, Macedonia, Romania, Greece, France, Egypt and Morocco.


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