ICE 2011
operators move into multimedia packages to display more sophisticated messages, Signs4u will be able to service both these requirements and the existing demand for physical signs and slot display signage. With the market in the UK developing all the time, including the eventual launch of the 2005 Gambling Act casinos, it’s a great time to be involved in such a market- leading product range, and with Ireland possibly about to start moving forward in terms of casino regulation, there’s another market which may end up being a great opportunity for us.”
TransAct Following on from their exciting showing at
G2E, TransAct’s Epicentral made further waves on the Eurocoin stand. Epicentral is a promotional coupon tool with a twist; coupons can be designed by marketing staff, blanket- issued or directly targeted, and delivered to the slot floor as you would expect. But what Epicentral also does, is it allows the floor staff to use it as a more immediate and more personal tool. If you have, for example, a member of staff walking the slot floor, meeting and greeting customers, and they have a tablet device or smartphone, they can communicate directly with the printer to initiate a promotion to the printer on the player’s slot machine as they’re talking, in real time. That has real potential to help casinos retain customers with the personal touch. It works with the Epic 950 printer, so it’s backward compatible for existing TransAct customers too.
Inspired The server-based gaming specialists
experienced what they described as their ‘most successful ICE to date’, with a rather sexy development in the Sabre cabinet displaying their new electronic roulette product. It’s fair to say their booth was one of the busiest at the show, which CEO Luke Alvarez says is because of the time they put into their new products: “I was personally proud to count over 10 new products on our stand and new content in multiple languages from a range of content providers. “People were queuing to play our new casino electronic roulette on the sleek Sabre cabinet, see how real Virtual Sports in 3D can be, and place a few bets on our international sports betting terminals, to name just a few of the popular attractions at our stand. “We always aim to have the most appealing products and to excite visitors at our stand, but this year was also specifically about connecting with current and potential international clients to discuss business opportunities in 2011 and beyond. We are confident that following the show, Inspired will
40 MARCH 2011
have several major deals to announce in a range of different markets.”
Novomatic
The future is always bright for Novomatic, and ICE is their home ground; they know that ICE sets the tone for the industry for the rest of the year and they attack it with vigour, innovation, and the precision for which they are rightly famed. They began the show by stating unequivocally that as long as ICE is at Earls Court, Novomatic will be in attendance. A big boost for the show’s organisers, as without Novomatic the relevance of the show could be called in to question. Novomatic had a whole new booth on which
to present its new innovations. Same location, same overall size, but a total redesign to give a spacious and more open look that many visitors likened to a ‘space age’ concept. And there was a lot more to see than just the stand construction: Novomatic presented a whole range of new products for 2011, including: 14 new Coolfire II games, 15 new NOVO LINE games, for both VLT (Video Lottery Terminal) and GDS (Games Download System) applications.
Austrian Gaming Industries (AGI) also
presented two brand new Mystery Progressive Jackpots: THUNDERGOD and Wild Nights, and a brand new Community Gaming novelty: BANK BLASTER. These jackpot and community gaming products and their many diverse themes represent a whole new range of attractions for casinos worldwide and their guests. NOVO LINE is a system comprising all
aspects of modern server based gaming together, and it’s available as a VLT model or a Games Download System [GDS]. NOVO LINE VLT and NOVO LINE GDS allow operators to design their own game mixes with the preferred choice of games that ideally meet the preferences of their guests in every location. There was so much more to their stand but
there simply is not the space here to do it justice; needless to say, we’ll be featuring
Novomatic and their new products in a forthcoming issue, so watch this space.
Abbiati Abbiati enjoyed another busy ICE, and CEO
Giorgio Abbiati said that it was “a much better show, with a big interest received in Abbiati products that is now being developed into real enquires. “The market is becoming more active comparing with the last steady year and that is a good sign, showing that customers are starting to work on the new projects and investments.” Abbiati exhibited Poker, Blackjack and American Roulette tables, alongside winning number displays and their live game accessories, which includes synthetic and wool layouts.
Making its debut was a TV poker table
designed especially for ICE, utilising hi-res cameras and other top-notch equipment. Also of note was their hybrid American Roulette table, which could be run from either a live or automated wheel.
Ainsworth This is a company invigorated, with a new
lease for life which is best represented by the new A560 family of slot cabinets. Dual LCD widescreen technology with a Quadtronic processor, the European market now has more than 30 titles from the enhanced GamePlus library ready to roll with the A560 right now. It’s available in three different modular versions so the A560™ caters for a range of modern gaming applications: Lowboy (single 22” LCD), Lowboy with 19”LCD topper (single 22” LCD) and Highboy (dual 22” LCD).
In addition,
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