ICE 2011 TCSJOHNHUXLEY Fresh from a third consecutive win in the
II platform. It features the latest generation Core 2 processor and dramatically more powerful graphics card, which enables the exclusive display of high resolution graphics, thrilling animations and up to a four-monitor play experience. Daniel van Marissing, EGT Sales Director
Europe, said of the show: “London was different for EGT this year. We were able to initiate vast grounds for expansion on all its global markets. In Europe, recent approvals in France, Monaco, Switzerland and Greece, combined with recognition from our existing customers on stability and performance of our products have brought EGT another step forward. We raised more curiosity than previous years. There seems to be a kind of saturation with the operators and the fresh wind seems to come from EGT. The market is there but operators are prudent because budgets are restricted. EGT gives proof on a daily basis of its reliability by the products it manufactures and its team of professionals that make it work.
FremantleMedia Enterprises With an eye on their major expansion further
into gaming, Fremantle expected a lot from London – and the show duly delivered, it seems. Simon Murphy, Head of Gambling EMEA, said: “Although the exhibition only lasted for three days, it created a focus for the rest of the year that no other show could achieve. In my opinion this is the best show for business and was the perfect vehicle to announce the transition of our gambling business in to FremantleMedia Enterprises. The show has helped accelerate a number of conversations with Operators, Developers and Platforms in a way that simply would not have been possible through any other media. I felt that this year’s show had a very European and International feel that fits well with our core business and our aspirations within the gambling sectors. It was also harder to distinguish between companies in the remote space and those in the land-based arena. This is proof that the two sectors are starting to converge which fits well with our strategy to provide content across multiple channels – online, mobile and land-based.”
‘Best Traditional Casino Equipment Supplier’ category at the International Gaming Awards, TCSJOHNHUXLEY rolled up at ICE with another wide array of innovations and improvements for customer to enjoy. In addition to the full product portfolio, a whole host of new and exciting innovations were showcased at the event, which included the world wide launch of EL illuminated playing surfaces – shown on Double Action Roulette and LuminAR, this illuminated playing surface uses an advanced Electroluminescent technology, a cold light source that is paper- thin; Supernova Table Bonus system – a powerful progressive and game bonus system that drives increased revenues by adding higher levels of player excitement and loyalty to table games; AccuPLAY fully modular system – which now includes Cashless Payment System, Virtual Shoe System – for RNG based automation, CITO System (Cash In Ticket Out), 3D Animation Pack and Additional Live Table Game Packs, making it perfect for all types of casino and electronic arcade operations; Gaming Floor Live, a new Real-Time Roulette game optimisation tool designed to maximise key performance areas and profitability; and a new range of eye-catching, high quality LCD Table Limit Signs that deliver promotional messages and will enhance any casino floor. David Heap, Group Chief Executive commented: “ICE continues to provide the ultimate showcase for our ever-increasing portfolio of products and services which is why we focus our efforts to ensure new innovations debut in London. This year’s show saw the introduction of a broad range of products that will provide operators with that all-important added value – maximising operational efficiency and creating excitement for the players, keeping them at the tables for longer. The feedback so far shows we did not disappoint!”
Gamesman
ICE represented the ‘best way possible to begin the business year’, according to Mark Smith, CEO and Managing Director of Gamesman. ICE 2011 represented a major milestone for Gamesman who took their biggest-ever exhibition presence and officially celebrated the production of their 20 millionth push button. “Overall this was one of the very best editions of ICE that we have attended,” stated Mark Smith. “I think the show with its crisp new identity and clear vision has been taken to a new level by the organisers and the market has responded with a really robust show of support.”
“We go to exhibitions with a simple check list: Did we see the right people? Were we able to present ourselves professionally? Was our new technology and product offering well received and most importantly did we leave the exhibition with more ideas, more opportunities, more contacts and more confidence about the future? The answer to all of these points was an unequivocal yes. ICE was a great forum to showcase our latest full-colour LCD push button deck.”
DLV “The ICE exhibition is one of the most
important events in the gaming industry for our company. We have been exhibiting at ICE since 2004, and due to our production capacity and hardware innovations increase it was decided to enlarge the stand space as well as to promote our international image this year. Besides that, our goal was to make the meetings with our existing and new clients more comfortable and meaningful. Due to this we had the opportunity to position ourselves as large and stable company, and it brought a big portion of attention from the side of the visitors of the exhibition. There were meetings held with our regular clients as well as new business relations built. “We represented our brand-new DIAMOND
Wide Screen cabinet, which rose a really huge and unexpected interest from our partners and visitors of the event, the same for our DIAMOND Slant Top cabinet, which was represented with our new multigames from the DIAMOND GAMES Premium series. Our clients are familiarized with the advantages of our games; that’s why it was extremely pleasant for us to see the interest for our DIAMOND GAMES Premium IV, V and VI, where new games and new opportunities appear. We have added some variety to our Jewel Jackpot, continuing the series with new Jewel Jackpot 2. Reliable jackpot system offers new set of the games and gives more options for the operator’s and player’s selection. We have successfully started to 2011 year with our participation in ICE 2011. We plan to maintain our production pace, gladden our partners and clients with novelties and innovations, and keep the proper level of our image and the service we provide.”
Interblock
Another great looking stand from Interblock, populated with the interesting and exciting products that the company is so well known for. Organic Island was a real draw; it’s a multiplayer, multigame experience, which gives players the choice of several different games to play from a single play station – for example, Baccarat/Punto Banco, Roulette, Sic Bo et
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