ICE 2011
ICE 2011 W
hile there wasn’t a huge amount of brand new technology on show – it was more about tweaks, improvements and updates –
ICE still had more than enough to offer visitors. We round up the best of Casino International’s ICE experience.
Atronic The star of the show on the ATRONIC stand
was undoubtedly the brand-new OXYGEN product family, which enjoyed its international premiere in Earls Court. Visitors to ATRONIC’s booth saw exciting new multigame links, an impressive line-up of core games, as well as innovative systems solutions and features. ATRONIC’s brand-new OXYGEN Upright and
Slant Top cabinets feature ATRONIC’s new sensys EP platform, which is powerful and robust, yet easy to service. With its Game to System (G2S) compatible hardware, OXYGEN is network-gaming ready, and supports all major casino systems and player tracking modules. Launched at the SAGSE Argentina show late last year for the Latin American market, OXYGEN has already enjoyed tremendous success across the Latin American region, including a high-profile installation in Chile in December.
HOT & WiLD is offered in single-game or multi-game setup and is also available for Wide Area Progressive solutions. ATRONIC´s proven multi-bonus progressive
link, STARGATE SG-1, also made a big impact at the booth. The link is now also offered on the brand-new OXYGEN cabinet to combine the link’s proven performance with the latest available technology, and is available as single- game or multi-game version. diversity, ATRONIC´s extremely successful
multigame product, featuring brand-new as well as top-ranking ATRONIC games, enjoyed the launch of a fourth games suite at ICE. In addition to the three existing game suites - Brilliant Blue, Pure Purple, and Royal Red - ATRONIC launched its fourth suite of games, Amazing Amber. diversity allows players to select their preferred game types with different volatility levels, and now also offers a new link functionality. ATRONIC’s new MULTI CHANCE KENO
provides a completely new playing experience and entertainment level to Keno players worldwide. This brand-new revolutionary concept is the only one on the market offering Multi Chance Free Games in combination with Multi Tickets. MULTI CHANCE KENO is also the first to offer the option to link machines on the progressive level, which creates additional fun as players compete to hit the progressive jackpot! ATRONIC´s Systems Division welcomed
visitors to the innovation area of the booth where new technologies and innovative applications were demonstrated. ATRONIC´s systems solutions are about guest experience, taking advantage of the most popular mobile devices, and providing real time information. ATRONIC’s sister company, SPIELO, displayed
Also of note is the brand-new HOT & WiLD, the industry’s first Multi Level, Multi Game, Multi Hit progressive linked gaming concept which offers four jackpots, exciting game features, and lots of bonus action. The OXYGEN cabinet’s top wide screen shows the jackpot meter so players can follow the rising mercury during HOT & WiLD bonus games.
38 MARCH 2011
its top Video Lottery Terminal (VLT) games and products, including its complete system solution for the new Italian VLT market. It includes the INTELLIGEN central system, the INTELLIGEN Retailer Terminal, prodiGi Vu and WinWave Vu terminals, and a library of compelling games. Its system uses G2S protocol messaging, and guarantees real-time data transfer between the central system and game terminals under the highest security standards.
Athanasios Isaakidis, ATRONIC Sr. Director and General Manager for Europe, Middle East and Africa (EMEA), said, “One of the key messages for operators was that ATRONIC now has a winning portfolio of successful, high- quality products and games to serve the requirements of all market segments and geographies. On top of that, our core games are performing very well, and we have the right pricing for any kind of market and operation.”
Signs4U Casino signage specialists Signs4U
celebrated their ICE show by signing a deal with UK casino consultant Paul Sculpher to promote their excellent product in the British and Irish markets. Signs4u CEO Martin Spies said, “we are
delighted to sign this deal with Paul. Our close colleagues at Hess, the Voucher Redemption Terminal and cash solution supplier, have had success using Paul’s connections in the UK industry and we believe that there is a great market for our types of product.” Sculpher expressed his enthusiasm for the
new partnership. “The equipment Signs4U can provide is clearly top-notch. You can see their signs in plenty of UK casinos right now, and as
With a reputation as the industry’s most vibrant gaming show, did ICE works its magic again in London? We think so.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54