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Solid growth in disk storage market


Worldwide external controller-based (ECB) disk storage revenue reached $4.6 billion in the third quarter of 2010, up 16 percent from nearly $4 billion in the third quarter of 2009, according to Gartner, Inc.


WHILE THE ECB DISK STORAGE MARKET DECLINED IN 2009, these 2010 results are also an increase from 2008. Third quarter 2010 worldwide ECB disk storage revenue was up 8.4 percent over the third quarter of 2008 revenue of $4.3 billion.


Except for the EMEA region, which is suffering significant economic woes, the other major geographic regions grew by double-digits year-over-year. The Latin America market grew 43.4 percent, Asia/Pacific increased 22.2 percent, Japan was up 18 percent, and North America grew 17.2 percent. Terabytes shipped in the third quarter of 2010 increased 60.4 percent over the third quarter of 2009, while price per terabyte decreased 28 percent.


“In spite of an erratic global economy, and even though IT budgets remain tight, IT executives continue to invest in ECB disk storage to support projects that yield economic


Company 3Q10 3Q10


efficiencies,” said Roger Cox, research vice president at Gartner. “Significant investment examples include shared ECB disk storage support for virtualized server and desktop deployments, disk-based backup and recovery modernization initiatives, as well as new disk-based active archiving projects. General-purpose ECB disk storage infrastructures are also being refreshed to take advantage of new technologies that simplify storage management, reduce operational costs, improve utilization and satisfy expanding service level agreements (SLAs).”


EMC, Fujitsu and NetApp were the only top-tier vendors that were able to grow more than the ECB market in year-over-year revenue growth, with each gaining market share (see Table 1). Gaining 2.8 percentage points in market share, NetApp’s storage efficiency message is resonating with end-users faced with budget and data center space constraints. EMC’s broad-based ECB


3Q09 3Q09


Worldwide External Controller-Based Disk Storage Vendor Revenue Estimates for 3Q10 (Millions of U.S. Dollars)


EMC1 IBM


NetApp2 HP


DELL


Hitachi/HDS3 Fujitsu


Oracle/Sun Others Total


Revenue 1,328.5 597.0 529.9 445.7 388.9 385.9 125.9 95.0


740.3 4,637.1


Market Share (%) 28.6 12.9 11.4 9.6 8.4 8.3 2.7 2.0


16.0 100.0


Revenue 1,055.2 530.1 343.5 428.0 341.2 354.1 80.4


149.1 717.3


3,998.9


Market Share (%) 26.4 13.3 8.6


10.7 8.5 8.9 2.0 3.7


17.9 100.0


Note1 EMC revenue excludes OEM revenue from Dell and Fujitsu Technology Solutions. Note2:: NetApp revenue excludes OEM revenue from IBM. Note3: Hitachi/Hitachi Data Systems revenue excludes OEM revenue from HP, Sun and Oracle.


Table 1 8


Revenue Change (%) 25.9 12.6 54.3 4.1


14.0 9.0


56.6


-36.3 3.2


16.0 Source: Gartner (January 2010) 3Q09-3Q10


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