22•
BrandBuilding
American Hometec giving wholesalers ‘110% support’
(Continued from page 18.)
many in our network that are amaz- ing at what they do.” One of the most frequently asked
questions that Millilo gets has to do with electrical usag. “There is a per- ception in the market that electric tan- kless units pull a lot of power,” he
said. “But you have to remember that these units are only using energy when a homeowner is using water. And, American Hometec electric tan- kless units are fully digitally con- trolled to deliver only the amount of energy needed regardless of higher capacity installed.”
Building trade partnerships When asked what American
Hometec is doing to further solidify its supply chain partnership with their wholesaler and contractor customers, Millilo cited a few specific efforts he and his team are making: “Contrac- tors and distributors want three things — to continue to build the brand, cre- ate demand in their market and lots of training. We believe we have really stepped up to the plate on all of those areas. In addition, our after-sale serv-
•THE WHOLESALER® — FEBRUARY 2011
ice is going to really make us stand out. If they have a question or prob- lem with one of our units, we respond immediately. “When it comes to our whole-
salers, we’re going to continue help- ing them build demand with their contractors. We want to help them reduce inventory cost with our Multi- in-One™ design. We believe that what we’re doing is truly changing the industry. That’s the cornerstone of our company.” American Hometec has partnered
with tremendous wholesalers that believe in the American Hometec brand. “One of the most progressive and
forward-thinking distributors has to be Hydrologic Distribution based in
American Hometec’s flagship electric AHQ-T16 features brushed chrome, piano black finish, blue LED readout, and ‘all the bells and whistles.’
Pinnellas Park, Fla.,” said Millilo. “When we linked up with Chris Lynch and the boys at Hydrologic we knew it was the perfect match. When we sat down with them to deliver our technology story, they got it instantly. Hydrologic — like many other dis- tributors we do business with — seems to just ‘get it.’ It is those part- ners we look for to help spread the American Hometec story and place our products in the contractors’ hands. The wholesalers that we are blessed to call partners get 110% sup- port from us because we are getting the same amount of support and drive from them.” Chris Lynch, who is president of
Hydrologic Distribution, noted, “We want manufacturers with innovative products that offer new solutions to challenges our customers have in the field. American Hometec gave us new technology, unbeatable value and the capacity to cover a wide range of applications with just a few SKUs. It’s a home run for us.” For additional information, visit
See contact information on page 70 • Be sure to visit
www.thewholesaler.com for web exclusive articles and videos! •
www.americanhometec.com or call 877-NO-COILS.
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