18•
BrandBuilding
New kid on the block makes a splash in tankless market
(Continued from page 16.)
launches — the AHQ-T16 — really signals the direction in which the fu- ture of water heating industry is headed. “We are growing every day and de-
mand is increasing rapidly,” Millilo noted. “We unveiled the AHQ-T16 last year and it’s pretty darn cool. Be- fore that, we were launching com- mercial low-flow sink products, and then residential units. But customers were saying they needed something that would handle a whole bathroom. The AHQ-T16 is a beautiful unit with brushed chrome, piano black finish, blue LED, and all the bells and whis- tles in our toolbox. It’s really the flag- ship of our electric line. “It’s important in this economy to
bring to the table realistic product that people want to talk about. An- other product our customers asked for is the TB32, which we released last
October. This unit can handle a whole house or a very large bathroom and replace a 50–gallon tank type water heater. It’s a wonderful piece of tech- nology and innovation.”
The nuts and bolts Coilless Technology® by American
Hometec is changing the way water heaters work. “The product development we’ve
done at American Hometec is proba- bly the most fun I’ve worked on dur- ing my career,” said Millilo. “With our design, the electric components are never in direct contact with the water being heated, preventing accu- mulation of lime scale inside the unit. Typically, traditional tank and con- ventional tankless water heaters im- merse coils in water to directly heat the water, which causes heat spots. Over time scale can build up and may cause a decrease in heating efficiency
•THE WHOLESALER® — FEBRUARY 2011
On the Pinellas Park, Fla., loading dock of Hydrologic Distribution with an American Hometec unit are manufacturers’ rep Andy Crimmins of Engineered Concepts in Pompano Beach, Fla., and Hydrologic’s Paul Curry.
and capacity.” American Hometec’s products also
use SmoothStart Technology™, which ramp up power smoothly so there is no sudden power surge. They
are very gentle on a home’s infra- structure and electrical power quality. The company has designed their
products with a multi-in-one philoso- phy of use in mind. “Our products are designed so that
each is able to replace multiple SKUs of other water heaters,” Millilo noted. “For example, our TC10 replaces up to 25 competitive SKUs. It really ben- efits the whole value chain. And it makes it much easier for a contractor to just grab a couple of these units for their truck when they stop by their wholesaler’s counter. That is what wholesalers love — saving money by not having to stock as broad of an in- ventory.” And contractors love the ease of in-
stallation. The units can be hung like a picture frame. Millilo emphasized that they are extremely easy to set up and program, thanks to the very sim- ple interface. “Educating our customers on the
design, installation, application and other benefits of our products is very important to us,” Millilo explained. “We built an excellent education pro- gram and we travel to train anyone who needs us. We do authorizing pro- grams with our reps so they can con- duct training as well. We do it every day, every week and spend a good deal of our resources on these efforts. “We also utilize our fantastic man-
See contact information on page 70 • Be sure to visit
www.thewholesaler.com for web exclusive articles and videos! •
ufacturers’ rep network to help spread the story and train customers on the many features and benefits of Amer- ican Hometec tankless water heaters. Our Florida-based rep, Engineered Concepts, is a great supporter and be- liever in the brand. Their eagerness to train, work ethic, innovative strategic thought process, and technically savvy field sales folks astounds us. Engineered Concepts is just one of (Turn to American... page 22.)
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