Industry: Intersport Q3 review
then allowing second tier suppliers to target retailers on day two. Cope told SGB Sports:“There has been a lot of focus for buyers on the bigger brands, and it’s an issue that needs to be addressed. “We’ll be mentioning it to Tom Foley, as I think it’s something that needs addressing.”
It was also suggested that the shows could be extended to three days, so to give Intersport members as much time as possible to walk the show floor and visit all those exhibiting.
Despite these concerns, the overall feedback for the show was positive. Cope said: “The show had a very professional, business-like approach.” Both Ronhill and Fitness-Mad reported excellent response from the retail community, and SealSkinz’ Andrews said: “This is a heartland for us. It gets the retail community concentrated and allows us to talk to them and showcase our products.”
“People are positive and retailers are finding new ways to sell categories such as yoga. We’re still finding new channels, and the show has been really positive for us.”
Big ticket brands Nike and adidas were also on show at the event, which helped to draw in members according to many.
Adidas, in particular, had a strong presence, with presentations on new product lines, a celebration of the one-year anniversary to the start of the 2012 London Olympics and an exclusive Intersport retailer package for its new Predator boot, launching in July. The package includes an exclusive colour, apparel and ball, as well as support through national print advertising, local advertising, brochures and in-store support. Adidas also co-hosted the first night’s entertainment, which included a Question of Olympic Sport quiz featuring Jonathan and Alistair Brownlee, triathlon hopefuls for 2012. Some exhibitors though raised concerns that Nike and adidas were too prominent at the show, and had overshadowed their own efforts. They said many Intersport members had been pre- occupied with securing orders from the bigger brands by the end of the show.
Many of those voicing their concerns noted that this was inevitable as the bigger brands contribute a greater share of retailers’ profits, and have stricter order deadlines than ‘second tier’ brands which put extra pressure on retailers to secure their orders over the two days. Reusch UK’s Bob Fidler and Lotto UK country manager Allan Cope both suggested that one way for Intersport to address any such issue would be to split the quarterly shows in two, giving Nike and adidas a day to themselves and
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www.sgb-sports.com DW joins Intersport
DW Sports has agreed to join buying group Intersport from April, a deal unveiled at last month’s Intersport Q3 show.
Representatives from DW Sport attended the show, and although full details of the deal have not yet been confirmed, Intersport said ‘the two parties involved have agreed in principle to the move which is hoped to be officially signed, sealed and delivered by April’. Lotto UK country manager Allan Cope said DW Sports is a welcome addition to Intersport. “DW Sports will greatly improve the buying power of the buying group as a whole. It effectively adds a third to the Intersport membership base,” he said. Dave Sanderson, national sales manager at Precision Training, said: “Signing up DW Sports is a massive step forward for Intersport. It’s important for us as it shows the buying group is getting stronger and stronger.”
Adrenalin Sports and Cliff Roe Sports, the latest two confirmed members of Intersport, were also in attendance at the Q3 show, as were eight prospective members.
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