Winter 2011

contents

agenda   

06 update

– the latest news, initiatives and help from UK Trade & Investment – it’s all here

12 leading feature

– with greater government impetus on exports, it’s the perfect time to trade

16 interview

– Industrial designer and entrepreneur James Dyson on why technology is our overseas advantage

panorama

22 perspective

– Follow our guide to sector opportunities in India

24 country focus

– recent expansion has created huge potential in Central and Eastern Europe for UK firms

29 marketing

– can behavioural economics increase consumer purchasing?

30 panorama

– meet the US banker ready to lend to UK SMEs

limelight

37 set for life

– sector feature on the life sciences industry

40 showcasing international success

– a selection of case studies spanning export and inward investment

intelligence

43 united we stand

– collaborating as part of a consortium can increase individual success

46 preparation, preparation, preparation

– how to get the most out of a trade mission

48 advance notice

– directory of events

50 postscript

– Lynne Franks on her latest venture

springboard: | www.ukti.gov.uk | page 05