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Page 5


 


 


Winter 2011


 


contents


 


 


agenda   


 


06 update


 


– the latest news, initiatives and help from UK Trade & Investment – it’s all here


 


12 leading feature


 


– with greater government impetus on exports, it’s the perfect time to trade


 


16 interview


 


– Industrial designer and entrepreneur James Dyson on why technology is our overseas advantage


 


 


panorama


 


22 perspective


 


– Follow our guide to sector opportunities in India


 


24 country focus


 


– recent expansion has created huge potential in Central and Eastern Europe for UK firms


 


29 marketing


 


– can behavioural economics increase consumer purchasing?


 


30 panorama


 


– meet the US banker ready to lend to UK SMEs


 


 


limelight


 


37 set for life


 


– sector feature on the life sciences industry


 


40 showcasing international success


 


– a selection of case studies spanning export and inward investment


 


 


intelligence


 


43 united we stand


 


– collaborating as part of a consortium can increase individual success


 


46 preparation, preparation, preparation


 


– how to get the most out of a trade mission


 


48 advance notice


 


– directory of events


 


50 postscript


 


– Lynne Franks on her latest venture


 


 


springboard: | www.ukti.gov.uk | page 05




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