INSTALLATIONS Atronic enjoys huge global success A
TRONIC’s Systems Division has signed major deals for complete systems solutions with the Casino Kursaal in San Sebastian and Grand Casino Nervion in Bilbao,
both part of the Nervion Group in Spain. Under the agreement, ATRONIC’s Systems
Division will provide the
CRYSTAL.net casino floor network as well as the qpon cash cashless gaming solution, the Star|Slots slot management system, the Star|CAGE complete vault, front cage and credit management tool, the Star|MARKETING player tracking module and the Star|JACKPOTS advanced jackpot management solution. Built with proven hardware based on
recognized industry standards,
CRYSTAL.net brings more efficiency, flexibility, entertainment, and power to the casino floor.
CRYSTAL.net integrates seamlessly with ATRONIC software modules such as Star|MARKETING, Star|JACKPOTS, Star|CAGE, and Star|TABLES. Casino Kursaal of San Sebastián General
Manager, Lander Letemendía added: “We are confident that our players will enjoy the personalized communication that
CRYSTAL.net allows. We always put our players first and trust that ATRONIC’s systems solution will enhance the overall customer experience.” The installations will take place later in 2010
and booth locations are planning to go live with their new system on the 1st of January 2011. Before that Grand Casino Nervion will move to a new location and introduce the new system in a brand-new environment.
Also in Spain, the Orenes Group, one of the
biggest casino groups in the country, recently signed a deal to be the first operator in the country to install ATRONIC’s ticketing solution, qpon cash. The installation will take place at Gran Casino de Murcia Rincón de Pepe, one of the Orenes Group’s seven casinos. ATRONIC will
install qpon cash in two steps, starting with 24 of 45 machines by the end of 2010. The remaining 21 machines will be installed in 2011. qpon cash is a multifunctional and flexible
tool for reporting, ticket issuing and redemption, as well as for setting expiry dates and ticket value. Besides increasing control over ticket handling, qpon cash offers a multitude of player benefits, such as ease of use, cleanliness, and easy movement from one slot machine to the next. qpon cash also supports promotional ticketing, and can be used as a helpful marketing tool. Other Orenes operations like Casino
Extremadura with 75 slot machines and Casino Castellón with 60 machines are expected to follow Murcia’s example and install qpon cash in the course of 2011.
Elsewhere, players in
Nairobi, Kenya and Johannesburg, South Africa are enjoying ATRONIC’s new multigame, diversity, in the continent’s first installations. In November two casinos in Kenya, Bollywood and Casinomax, were the first in the continent to install diversity with the Brilliant Blue game suite. Two South African casinos, Golden Horse and Monte Casino, have also followed suit by rolling out diversity with the Brilliant Blue and Pure Purple game packages. Presented on the new
OXYGEN cabinet, diversity offers a touch screen that allows players to select their preferred game types with different volatility levels. For each game, players can choose their individual denomination and bet, while the paytable is conveniently shown on the top screen.
Meanwhile, South Africa has also seen the
L-R: Belen Martinez, Slot Manager of Gran Casino Murcia and Gregorio Hernández, Slot Manager of Orenes Group
46 DECEMBER 2010
debut of Atronic’s Deal or No Deal Join’N Play. Monte Casino in Johannesburg is the first casino in the southern hemisphere to install this unique community gaming product. Bevin Pandaram, Slots Shift Manger
Marketing at Monte Casino, said, “The machines have been so popular that we have
L-R: Andrew Stewart from Atomic Gaming, Sakkie Cronje from Monte Casino and Micha Moehle from ATRONIC
actually had customers queuing to have a chance to play. The tournament to introduce the machines was a great success and the machines are doing very well. The cabinets look great and have been well programmed — the game actually sells itself.”
In another exciting move for Atronic, the
excellent Stargate SG-1 slot has made its Asian debut. Banks of the popular linked licensed title are now available in Manila and Malaysia. Two STARGATE banks of six machines each
have been installed at Resorts World Manila in Newport City, Philippines, and the games are generating excitement among players. “The STARGATE banks are performing very
well, and players are attracted to the impressive merchandising and signage package,” said Frankie Loh, Vice President of Slots for Resorts World Manila. Another STARGATE bank is located at Resorts
World Genting in Malaysia where the games are also getting good response from players. “Once customers install STARGATE, they
immediately see their players‘ reaction to the product’s great math and visual appeal,” said Lai Fatt Chiang, General Manager for ATRONIC Asia. Following its
successful introduction in the Philippines and Malaysia STARGATE will soon be installed at Marina Bay Sands in Singapore.
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