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G2E 2010 IGT Some of the


technologies that IGT has been working on over the last couple of years are really coming up trumps for the slot giant, and combined with some very tasty licenses the next 12 months and beyond is looking very good for them. The Hangover was a huge hit film recently, and the IGT slot will follow the same trajectory. Perfect branding, great use of characters, and most importantly, genuine fun gameplay. Instantly recognisable and appealing to age groups that don’t necessarily play slots so much, this will do very well on floors internationally.


Another big license for IGT is The Dark Knight. Again, it’s based on a smash hit film and while it may not be what one would instantly think of as ideal fodder for a slot machine, thanks to some videogame- like bonus games, this will appeal to a whole new generation of players. The installation at G2E looked magnificent.


On a smaller scale, IGT’s Godzilla slot uses the


classic Japanese monster movies of old as its inspiration rather than the Hollywood blockbuster and as a result, looks great. A nice visual theme for a striking slot bank. Sex and the City: Big Diamonds is the follow up to


the recent slot hit and it looks every bit as strong as the first title. Solid branding and again, IGT is looking at the bigger picture and helping casinos find new customers from all new demographics and age groups. Star Wars: Droid Hunt is the latest addition to their


excellent Star Wars range of slots. You really can’t go wrong with these machines, enough said!


Shuffle Master iTable Roulette was the real highlight on Shuffle


Master’s stand. It increases rounds per hour by up to 50 per cent, almost doubling them. A standard table has been clocked at 36 rounds per hour while iTable can do more than 60; more play, more revenue. The game deals with takes and pays digitally and automatically, and that increases security but also allows the dealer to work with the players, to entertain and draw players in. Also of note, the MD2 shuffler is a batch shuffler


that has undergone some enhancements, as Shuffle Master revealed at G2E. It now has a full colour LCD touchscreen display so you can view cards that are missing from the deck or any issues that might arise from the shuffle. Shuffle Master continues to drive innovation on


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table games, enhancing with both simple side bets, entirely new games, and their growing digital offering; their innovations should honestly benefit any operator.


TransAct


New for TransAct at G2E was Epicentral, a product which has already been taken on by Foxwoods Casino in Connecticut. It’s a promotional coupon tool with a twist. Coupons can be designed by marketing staff, blanket-issued or directly targeted, and delivered to the slot floor as you would expect. But what Epicentral also does, is it allows the floor staff to use it as a more immediate and more personal tool. If you have, for example, a member of staff walking the slot floor, meeting and greeting customers, and they have a tablet device or smartphone, they can communicate directly with the printer to initiate a promotion to the printer on the player’s slot machine as they’re talking, in real time. That has real potential to help casinos retain customers with the personal touch. It works with the Epic 950 printer, so it’s backward compatible for existing TransAct customers too. It’s a very technical product, and we have only


touched on it here – we’ll feature more on this in a future issue of Casino International.


JCM JCM’s iVizion, launched at last year’s exhibition,


has gained further traction. The company calls it ‘the foundation of intelligent validation’ because of its Contact Image sensor technology, which is combined with with transparency and reflective sensors that scan 75 times more data points than competitive products. The result? 99%+ acceptance on valid notes, and good counterfeit protection for your casino. Dispute resolution comes thanks to Sentry 2.0, the bezel that allows slot floor staff to see the last bill entered without opening the machine up. Teamed up with JCM’s Intelligent Cash Box (ICB), each transaction is captured and stored on the cashbox for the most secure and robust data reconciliation possible. This unfiltered baseline data gives a redundant source that streamlines the reconciliation process. iVizion has a lot more going for it, but we don’t have the space here – and the same goes for JCM’s interesting forays into display media, which we’ll be covering in a forthcoming issue.


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