high-tech
generally manufactured by OEMs (original equipment manufacturers) in China. “We are partnering with our customers, the online retailers, to build very integrated physical and systems integration solutions. We have true partnerships with those guys – an order drops at the factory in China, we get visibility of that order and then we do our load planning with the trucks and the aircraft to deliver the product in the region within the agreed timeframe.” Corry also identified a second trend that is boosting
demand for air express services both within the Asian region and globally. That development, he explained, involves the semiconductor sector. “Today, roughly 75 percent of the world’s semi-conductor
products are manufactured in Asia and 70 percent are consumed in Asia. Five years ago, the semi-con guys had products stored all over the world and were doing a lot of bulk shipments from point of origin to stock up warehouse locations around the world. “Now, that model has collapsed and generally you have
got one or two stockholding locations in Asia that the manufacturers will ship into. When an order is received, it is generally packed and direct shipped within the region
for use in the manufacture of phones, laptop computers or whatever.” Coupled with that trend, Corry said, is a swing from the
use of bulk-consolidated transport to an express mode. “Individual (semiconductor) orders are being direct shipped to an end customer versus a consolidated bulk movement from one warehouse to another warehouse.”
STRONG RECOVERY While the global high-tech sector was hit by the worldwide economic downturn in 2008/09, sales figures for the worldwide semiconductor industry (see Panel 1), a strong indicator of the strength of the wider high-tech sector, suggested that the first part of this year, at least, saw a continuing strong recovery in the volume of products being manufactured and exported. Cathay Pacific’s Woodrow outlined the path of the recent recovery in the high-tech sector and its impact on demand for air cargo services. “In the first half of 2010 there was certainly an element of restocking and also companies had to play catch-up on IT investment and infrastructure,” he stated. “However, the air freight market out of Asia has to a large extent recovered from the lows of 2009 and going forward
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