SGB Outdoor News
Tog 24 launches new SS11 collection Available for the first time to independent outdoor
retailers, Tog 24 will shake things up this year with the trade launch of its New Generation licensed range of outdoor clothing, aimed at those that don’t want to forego fashion for functionality. Tog 24’s new collection combines the best of both, which means you can look stylish while benefiting from the technical fabrics and features the new range of garments offers. The New Generation collection comprises a range of contemporary men’s and women’s technical tops, trousers, fleece and shell jackets, backed up with a comprehensive range of marketing materials including in-store
point of sale and window display resources and a consumer PR campaign. The sales team, including newly appointed Head of Sales Lawrence Harris, has been working hard visiting retailers around the UK and has received a positive reaction to the range.
Lawrence will be representing Tog 24 in the West and Northwest of the UK and will be providing support for the rest of the sales team; Kim Crawford (NE and Scotland), Bill Williams (South
West) and Alex Goldsmith (South East and London). To find out more about the new range contact Lawrence direct on 07538389152 or email
lawrence.harris@shoreditchdesign.co.uk.
www.tog24.com
Garmin launches free BaseCamp route-
planning software Garmin recently launched free mapping software BaseCamp, enabling users to view and organise maps, waypoints, routes and tracks, then send directly to a Garmin device ready for the next adventure.
BaseCamp displays your topographic map data in two or three dimensions on your computer screen complete with elevation profiles. You can also view and rotate maps from any angle to examine all aspects of the area you wish to explore.
For the highest level topographic detail available, add GB Discoverer to a Garmin GPS handheld, available as a single card/download for 1:50k coverage of all of Great Britain or individual 1:25k scale maps for a favourite National Park or Trail. These provide an Ordnance Survey backdrop, complete with familiar symbols, contours, elevations, summits, paths, routable roads and more making trips a whole lot easier to plan. For more information and to download this fantastic free software visit
www.garmin.com/sites/uk/maps/trip-planning-software/basecamp
6 SGB OUTDOOR OCTOBER 2010
Steve Cram and Berghaus issue a
racing challenge A major part of this year’s inaugural Kielder Marathon weekend is the Run- Bike-Run team event on Saturday 16 October. Teams of three will tackle a relay that covers the full marathon distance: an 11km run, followed by a 26km biking section
Some of the Berghaus Kielder Run-Bike-Run teams line up with Steve Cram
and finishing with a 5km run. The Kielder Marathon has been conceived by former Olympian Steve Cram.
Berghaus has embraced the challenge of the Kielder Run-Bike-Run and is encouraging staff to take part by underwriting the cost of entering 10 teams into the event. Collectively, they will all also be raising funds for outdoor charity the Outward Bound Trust. Among the Berghaus entries is an all female team and trios representing product design, marketing, sales and the company’s senior executives. Competition to be the leading Berghaus team promises to be fierce.
Berghaus marketing director Sarah Sculpher is a member of one of the company’s teams, and comments: “As soon as we heard about the Kielder Run-Bike-Run, Berghaus teams started to take shape. We decided that this event would be a great opportunity to encourage even more staff to get into the outdoors and enjoy some healthy competition. We have underwritten the entry costs for up to 10 teams, on the understanding that the competitors use their participation to raise funds for The Outward Bound Trust, a charity that Berghaus is closely associated with, and which does a huge amount to use the outdoors to educate and inspire young people.
“I’m really looking forward to playing my part in making sure that the all- girls team sets a good pace on 16 October. We’ve got a bit of training to do yet, but I’m confident that we’ll give our colleagues a good run, and bike, for their money!”
For further information and to enter a team into the Kielder Run-Bike- Run, visit
www.kieldermarathon.com.
Life is Good switches to Facet
Apparel and accessories brand Life Is Good is gearing up for a busy Spring season. UK and Ireland distribution recently changed from Anatom to Facet Marketing Ltd, headed up by industry veteran Jean ‘JP’
Parker, and the renewed focus is paying dividends. “Working in conjunction with Anatom and Life Is Good allowed us to position the brand effectively, offering great products with a strong commercial package. This transition further increases our ability to develop Life Is Good”, says Parker. Life Is Good products will be distributed directly to retailers in the UK. Facet Marketing Ltd will manage the sales representatives for Life Is Good Europa and is looking for agents for several areas and business sectors, with many opportunities for regional reps. Contact Jean Parker via jp@facet-
ltd.com and 07712 897409
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