SGB Outdoor News KORS 2010
After a busy show in mid August, organisers of the Kendal Outdoor Retail Show (KORS) report that visitor numbers were up 13% over the three days. “We’re obviously very satisfied with the increased attendance, which represents a thumbs-up for the show format, exhibitor mix and timing,” said Clive Allen for KORS. “However we were also pleased to see people being attracted from further afield and that our exhibitors were absolutely delighted with the quality of the visitors.” KORS has grown into a ‘must- see’ event in the buying calendar with visitors from multiple and independent retailers alike drawn to the show, together with the majority of UK outdoor journalists
– well over 20 attended this year. The addition of a tent show has added to the KORS appeal, with tents from nine quality brands on display alongside the show venue. “A very positive show all round”, says Allen. “As we like to say; KORS is about Keeping Outdoor Retail Specialised.” Next year’s KORS dates will be 9-11 August 2011.
The KORS organisers are also keen to get the message across about their annual KORS Retail Expedition Award. “One of the key factors that make the specialist retailer stand out is the quality of knowledge and advice available from their staff. Active, motivated and experienced retail staff really make a difference. KORS wants to support and encourage this, so that’s why we launched the Expedition Award last year. It’s a direct way in which KORS is able to put something back into the outdoor
retail community and to help exciting and challenging expeditions raise funding.”
An annual award made available that supports one or more expeditions involving retail staff, there is both cash assistance and gear available. “To make this a continued success we need every retail owner and manager to help us publicise the Award”, says Allen. Entries for this year close late September, so please make sure you pass the details to any interested employees.” Copies of the application form are available to download at
www.kors.org.uk
Vango rises to BBC
celebrity challenge Vango has pledged their sponsorship support for the Breast Cancer Care Celebrity Trek to Machu Pichu in Peru. After conquering Kilimanjaro for Comic Relief in 2009, celebrities Fearne Cotton and Denise van Outen have persuaded a few famous friends, including Alexandra Burke and Holly Willoughby, to join them on the trek to raise cash and awareness for Breast Cancer Care.
To ensure the team has the most appropriate equipment for the challenge, Vango has provided them with Force Ten Vortex tents, an Icarus tent which will be used as the medical centre, a selection of mountain sleeping bags, as well as walking poles, hydration packs, headtorches and other key gear to ensure their trek is as comfortable as possible. The celebrities will be joined by six women who have been diagnosed with breast cancer, as part of a documentary for ITV2. The trek has been organised by Charity Challenge. To show your support for the group, visit
www.virginmoneygiving.com/celebtrek.
OCTOBER 2010 SGB OUTDOOR 5
Helly Hansen strengthens team with new
appointments
Helly Hansen has announced three key appointments to complete its Global Web Services Team. The new team will be responsible for the overall strategy of Helly Hansen’s internal and external communications on the web, maintaining and extending the brand’s online presence. Dennis Koraen joins Helly Hansen as Global Web Marketing
Manger. In his role, Dennis will be in charge of the ongoing development and maintenance of the Helly Hansen web site to drive forward key brand messages. He will also lead the strategic development and execution of marketing and management tools across number all web vehicles to steer traffic and commerce to Helly Hansen’s web store. As Helly Hansen’s new Global E-Commerce Manager, Oyvind
Haagensen will plan and define Helly Hansen’s E-Commerce initiative to create credible platforms for its online business. Mona Fimreite completes the Web Services Team as Global Web
Analyst. Mona will be responsible for managing all web analytics for the brand, and social media marketing, and more.
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