SGB Outdoor News
Ben Fogle inspires new range from CÀRN
Regatta team completes 4 peaks
British outdoor footwear specialist, CÀRN, has launched an exciting new collaboration with presenter, writer and adventurer Ben Fogle to produce a range of outdoor footwear. Designed with the outdoor enthusiast and urban consumer in mind, the Ben Fogle range from CÀRN will include both a Mid-Cut Boot and an Urban Trail Shoe. Constructed using some of CÀRN's proven technologies and the very latest in environmentally friendly materials, the styles will be in stock for the coming Spring/Summer 2011 season._
Commenting on the collaboration, Ben Fogle said: "I’m hugely excited to be launching this range in conjunction with CÀRN. Having travelled extensively across some highly demanding terrain I know only too well that the right footwear makes all the difference. I wanted to use this experience to create a range which was up to that task and I chose CÀRN because of their ethos and excellent credentials as a British footwear brand. It’s been a new challenge for me and working with CÀRN I’ve been given the freedom to design the shoes the way I wanted them to be. Together we have created a fantastic range of functional products which are fit for the hills but also stylish enough for urban life. I can't wait to start on the next range."_ _ Richard Dean, CÀRN’s Founder and Director said: “To be asked to develop a specific range of footwear with someone of Ben's prominence and passion for the outdoors is a fabulous opportunity and achievement for CÀRN.”_ Further details on the Ben Fogle range will be announced in due course, meanwhile CÀRN's existing range of styles can be viewed at www.ca
. If you would like to obtain further information on the existing range or how you can become a stockist please contact Paul James Mockett at CÀRN UK on; +44 (0) 1293 825733 or firstname.lastname@example.org
partnership with OIA The Outdoor Industries Association has announced a tie-in with ISPO, the
super-show for all things outdoor sport related. The show has a fast- growing hiking, camping and traditional outdoor area among its winter sports halls.
OIA members who booked for ISPO before September 20th were eligible for the ‘Early Bird’ discount which closed to other exhibitors back in March. Discounted rates for OIA members on space are: Row Stand €133/m2 (should be €136) Corner stand €142/m2 (should be €145) End stand €147/m2 (should be €150) Island stand €150 /m2 (should be €155)
Exhibitors who have already paid will be eligible for a rebate as an OIA member.
People wanting more information about ISPO or this partnership can contact ISPO’s UK and ROI info centre, and speak with Lauren Fox on 01923 233 683.
4 SGB OUTDOOR OCTOBER 2010
for charity In a triumph of mind over matter, several Regatta employees set out at 5am one wet Saturday and 17 hours later, had completed a journey which took in Scafell, Scafell Pike, Helvellyn and Skiddaw. As described by
Regatta’s Gill Russell, “Seventeen and a quarter hours after we set of from Seathwaite, we were back at the cars with our 4 peaks challenge completed!” The first peaks took 9.5 hours, while the third, Helvellyn, took just three hours; Skiddaw took the team – plus guides Bernie and Anja, and their dogs! – in the region of four hours, 45 minutes. Gill adds: “Thank you to everyone for their support and encouragement and to those of you who have already sent in donations – it is all very much appreciated.” Gill is setting up a virgingiving site to accept donations, but at the time of going to press this was not live; email email@example.com
for information on how to donate to the Regatta Foundation, or post a cheque (payable to The Regatta Foundation) to Gill Russell at Regatta, Risol House, Manchester M41 7RR.
Yaktrax – time to
stock up! With thoughts turning to cold weather, if this winter is anything like the last the country could be covered in snow and ice again. Plenty of people ended up in hospital due to falls on frozen pavements and paths. Last winter Granger’s had just agreed distribution of Yaktrax products and found themselves urgently bringing container-loads into the country, selling out as fast as they arrived.
“Yaktrax is by far the market leader in North America and it’s easy to see why,” says Hamish Ogilvie from Granger’s, the UK distributor. “They couldn’t be easier to use and can be carried in your car, briefcase etc. Coming off the back of last winter we have seen incredible demand from retailers for this product – it’s the perfect time to get ready for this winter opportunity.”
Yaktrax products are made out of an injection-moulded thermal plastic elastomer. The coils are protected against rusting and hand-wound to give 360 degrees of traction - every step you take places hundreds of biting edges in direct contact with the ice beneath your feet. Two versions are available – the original Yaktrax Walker (rrp £15.99) and the Yaktrax Pro (rrp £19.99) which includes an extra safety strap for those who do a lot of walking or running on ice and packed snow in the winter. Yaktrax Walker is available in Small, Medium, Large and Extra Large plus Extra Small for children. Yaktrax Pro is available in Small, Medium, Large and Extra Large.
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